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Tennessee football season tickets will increase by an average of 4% across Neyland Stadium for the 2026 season, athletics director Danny White said in an email to season-ticket holders on Aug. 18.
“Our goal is to give you ample to plan effectively, take advantage of extended payment options and continue supporting Tennessee football with confidence,” White wrote in the email.
The 4% increase from 2025 to 2026 is slightly below the 4.5% increase from 2024 to 2025.
Season-ticket renewals will begin later this fall and run through Feb. 26, 2026. UT is offering a 10-month payment plan to fans as White stressed the notice being provided prior to the 2025 season is to give fans a longer window to manage season-ticket costs.
White also shared that the 10% talent fee, which was instituted prior to the 2025 season after it was announced in September 2024, remains in effect for the 2026 season.
“This initiative plays a critical role in helping us attract and retain top talent on Rocky Top,” White wrote.
The only ticket type without an increase is the Transcard Premier Club, a premium offering with a club below the lower west sideline seating. The cost remained $4,600 for the second straight season.
All other ticket options increased, including the three other premium offerings at Neyland Stadium. The most expensive offering is the West Club with a cost-per-ticket of $6,552.
The family section, which encompasses four sections in the southwest corner of the upper deck, is the lowest-cost offering at $390 per ticket.
Ticket costs do not include taxes, which equal 13.75% of the ticket price. It also does not include the 10% talent fee, which is calculated from the total cost of ticket, license and required contribution.
“As always, ticket and Tennessee Fund contributions will directly support our student-athletes and remain essential to the operational success of Tennessee Athletics,” White wrote.
Mike Wilson covers University of Tennessee athletics. Email him at michael.wilson@knoxnews.com and follow him on X @ByMikeWilson. If you enjoy Mike’s coverage, consider a digital subscription that will allow you access to all of it.
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