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Quidax, Africa’s leading crypto exchange, has announced a strategic collaboration with Tether, the largest company in the digital asset industry. This initiative, which will start in Nigeria and Ghana, will enhance blockchain education in Africa by equipping users with essential knowledge about Bitcoin and stablecoins.
With Africa emerging as a key player in the global crypto economy, this partnership seeks to address the growing demand for digital financial education.
Quidax and Tether aim to empower over 15,000 individuals and businesses with the tools needed to leverage digital assets effectively. The collaboration will feature financial literacy campaigns, thought leadership programs, interactive workshops, and community engagement efforts designed to bridge the knowledge gap in the digital asset ecosystem.
“With rising interest in digital assets across Africa, stablecoins like USDT provide a reliable way for people to store value and conduct business transactions with ease,” said Buchi Okoro, CEO of Quidax.
Collaborating with Tether allows us to bridge the knowledge gap and drive broader education of cryptocurrency in a way that benefits everyday people.
Buchi Okoro, CEO of Quidax
USDT, a dollar-pegged stablecoin, plays a crucial role in financial inclusion by providing stability amid currency volatility and enabling seamless cross-border payments.
Tether’s CEO, Paolo Ardoino, emphasised the company’s commitment to financial education: “At Tether, we are committed to fostering financial education and empowering communities with the tools they need to navigate the digital economy.
“Africa is at the forefront of blockchain adoption, with Ghana and Nigeria among the most prominent emerging markets. Through this collaboration with Quidax, we aim to give individuals and businesses the knowledge to leverage digital assets consciously. By collaborating on financial education, we are laying a foundation for a more inclusive and accessible financial ecosystem.”
Impact and goals of the collaboration
The partnership between Quidax and Tether is expected to scale ongoing blockchain education efforts and expand outreach. According to Quidax, which spoke to Technext about the collaboration, the real-world impact is already being observed:
“The collaboration with Tether will help us reach more people. We have already seen individuals and businesses using Bitcoin and stablecoins to earn an alternate source of income.
“Recently, we spoke to a Quidax customer who went from using the Quidax Academy to learn about crypto to trading it. Now, she pursues her passion for lecturing while supplementing her income by trading crypto.”
Beyond education, a significant challenge the initiative aims to tackle is the widespread misconceptions surrounding cryptocurrency and stablecoins, particularly in regions like Nigeria and Ghana.
“Our primary objective is to raise awareness and educate the public about cryptocurrency and stablecoins,” the company explained. “Part of this will demonstrate how individuals and businesses can integrate it into their daily lives.”
Measuring success
For both Tether and Quidax, the success of this initiative will be determined by tangible results, including financial literacy improvements and increased adoption of digital assets.
“Success will be measured by the number of people reached through financial literacy campaigns, interactive workshops, and community engagement, as well as how many people adopt digital assets,” the company stated.
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