Thailand Crowned Global Safe Haven for Solo Female Travellers

A notable finding was the growing desire among women to seek out new destinations offering cultural immersion and unique experiences.

This trend is particularly strong among Indian and Indonesian women, with 80% in India and 69% in Indonesia keen to explore lesser-known locations.

Overall, 60% of women in Asia prioritise such culturally rich, off-the-beaten-path destinations.

The survey also highlighted a significant interest in family travel, with 40% of women preferring to travel with family compared to 28% of men, indicating a rise in multigenerational trips.

Indonesian women, in particular, show a strong inclination towards family journeys, with 68% opting for such trips, reflecting a broader regional pattern.

While solo travel is generally on the rise, and men currently undertake more solo journeys, solo female travel is experiencing significant growth, especially among younger women.

The survey found that 62% of women aged 18-25 in places like Hong Kong and Thailand expressed interest in travelling alone, directly aligning with Thailand’s recent safety accolade.

These evolving trends present both challenges and considerable opportunities for the hospitality industry.

Agoda’s findings serve as a timely reminder for hotels to specifically cater to the needs of women, who are now driving a substantial portion of travel decisions across Asia and beyond.

To maintain their competitive edge, hoteliers are increasingly focusing on key areas such as offering unique local experiences, including bespoke tours and cultural workshops. They are also looking to introduce women-only travel options, collaborating with tour operators on exclusive female-only trips.

Prioritising safety for solo travellers is paramount, leading to enhanced security measures like well-lit corridors, secure access floors, and potentially women-only floors or dormitories, alongside offering trusted transfer options.

Furthermore, enhancing personal care amenities, including stocking high-quality hair straighteners, curlers, premium shampoos, and luxury toiletries, is crucial to meet the higher demand for personal care essentials among women travellers.
 

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}