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The changing face of markets: How Chinese traders are redefining commerce
By Chris NARH, PhD.
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From Makola in Accra to Kejetia in Kumasi, Ghana’s markets have long been the beating heart of local commerce. They are more than trading centres, they are social institutions, sustaining millions of households through petty trading, wholesale distribution, and family-run enterprises.
Yet in the last two decades, these markets have witnessed a dramatic transformation. A new actor has entered the scene: Chinese immigrant traders.
Their presence has reshaped the economic landscape, sparking both admiration for their affordability and supply chains and resentment for their perceived intrusion into spaces historically reserved for Ghanaians.
The story of Chinese traders in Ghana is not just about competition, it is more, including globalization at the doorstep of ordinary citizens, bringing with it opportunities, tensions, and lessons for the future.
The Nature of Chinese Trading Activities
Chinese immigrants in Ghana engage primarily in wholesale and retail trade, though the lines between the two often blur. Their businesses fall into three main categories:
- Wholesale Imports:
Many Chinese entrepreneurs import bulk goods including textiles, household items, construction materials, and electronics mostly directly from manufacturers in China. This enables them to bypass middlemen and sell at significantly lower prices. For example, a building material wholesaler in Accra reported that Chinese cement and roofing products were sold at 20–30% cheaper than comparable goods from European suppliers.
- Retail Operations:
Despite legal restrictions under the Ghana Investment Promotion Centre Act (865, 2013), which reserves retail for Ghanaians, many Chinese operate small and medium retail shops. In Abossey Okai, a hub for spare parts, and Suame Magazine in Kumasi, Ghanaian traders have repeatedly clashed with Chinese retailers who compete directly in their customer base.
- Market Malls and Clusters:
The establishment of China Mall in Accra in 2018 marked a new phase. Offering groceries, furniture, and electronics at wholesale prices, the mall drew in thousands of Ghanaian shoppers weekly but also raised fears of crowding out smaller local shops.
Facts, Figures, and Trends
- According to the Ministry of Trade and Industry, bilateral trade between Ghana and China rose from USD 2.8 billion in 2010 to USD 7.46 billion in 2019, making China Ghana’s largest trading partner.
- A study by Teye et al. (2022) estimated that about 30,000 Chinese migrants live in Ghana, with a large proportion involved in commerce.
- Research has shown that Chinese retailers are 32% less likely to report “very good” relationships with Ghanaian traders compared to their wholesale counterparts, reflecting the higher level of tension at the retail level.
- Ghanaian consumers benefit from lower prices: mobile phones, textiles, and utensils from Chinese shops often sell at margins 15–40% below Ghanaian competitors.
Opportunities and Contributions
Chinese trading activities have had undeniable benefits for Ghana’s economy:
- Consumer Access:
Cheaper goods have improved household affordability, especially in periods of inflation.
- Job Creation:
While controversial, Chinese-owned businesses often employ Ghanaian sales staff and logistics workers.
- Supply Chain Efficiency:
By linking Ghana directly to Chinese factories, they reduce delays and costs associated with European and American imports.
Challenges and Tensions
But the opportunities come with significant challenges:
- Legality:
The GIPC Act reserves retail trade for Ghanaians. Weak enforcement has fueled protests, including the closure of over 600 foreign-owned shops in 2019 and 2020 in Accra and Kumasi by the Ghana Union of Traders Association (GUTA).
- Price Competition:
Ghanaian traders argue they cannot compete with Chinese importers who enjoy economies of scale and access to cheaper supply chains.
- Social Strains:
Protests, demonstrations, and accusations of “fronting” (where Ghanaians rent out business licenses to Chinese partners) have deepened mistrust.
Broader Implications
The presence of Chinese traders is not unique to Ghana. Across Africa, from Nigeria to Zambia, similar tensions play out. However, in Ghana the issue is especially critical because the informal trade sector employs millions and forms the backbone of local livelihoods. The challenge is to reconcile two competing realities:
- Chinese traders’ lower costs and expand consumer choice.
- Ghanaian traders face displacement in their own legally protected spaces.
Conclusion
The entry of Chinese traders into Ghana’s markets is both a boon and a burden. It reflects the broader currents of globalization, where goods, people, and opportunities move across borders faster than laws can adapt. The task ahead for Ghana is not to reject Chinese participation outright but to rethink policy, strengthen enforcement, and encourage fair partnerships.
By balancing protection of local enterprise with the benefits of foreign competition, Ghana can transform this tension into an opportunity, ensuring that Makola, Kejetia, and every trading hub remain not just places of survival, but arenas where Ghanaian entrepreneurship thrives in harmony with global commerce.
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