Thomas Cook shares rise nearly 2% after MoU with Queensland Tourism to boost India travel

Shares of Thomas Cook (India) Limited climbed 1.58% to ₹180.53 on Monday after the company, along with its group firm SOTC Travel, announced signing a long-term Memorandum of Understanding (MoU) with Queensland Tourism (Tourism and Events Queensland).

The partnership aims to boost year-round travel from India to Queensland, Australia, by enhancing visibility and creating awareness about the destination. The MoU will focus on content creation, digital campaigns, education and training programs, and joint marketing initiatives through Thomas Cook India’s retail network and online platforms.

The collaboration is expected to expand Thomas Cook’s product portfolio while positioning Queensland as a preferred international destination for multi-generational families, millennials, Gen Z, and MICE (Meetings, Incentives, Conferences, and Exhibitions) groups.

As of market open, the stock was trading in the range of ₹177.99–₹180.90 with a market capitalization of ₹84,110 crore.

Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.

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