Tips Music and Sony Music Publishing expand global partnership to boost Indian music on YouTube

Tips Music Ltd and Sony Music Publishing (SMP) have expanded their global publishing partnership, strengthening the international reach of Indian music. This multi-year agreement now includes YouTube (worldwide, excluding India) as a key platform for publishing exploitation, further enhancing the presence of Bollywood and regional soundtracks in global markets.

With a catalog of over 32,000 tracks in 24 languages, Tips Music boasts some of India’s most iconic film soundtracks. The renewed partnership allows SMP to handle administration, synchronization, and global promotion, maximizing the exposure of Indian music across digital platforms.

Tips Music is committed to investing in Bollywood and regional cinema, planning to release 12-15 film albums annually. Additionally, its independent music label, Tips Originals, will continue producing fresh and innovative tracks.

Kumar Taurani, Managing Director of Tips Music Ltd, stated: “Building on the success of our initial partnership with Sony Music Publishing, this renewal marks an exciting evolution in our global publishing business. In just over a year of collaboration, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding YouTube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide.”

This strategic collaboration reflects the rising global demand for diverse music, positioning both companies as key players in the international expansion of Indian content. The deal is expected to drive higher publishing revenues and open doors for new creative collaborations.

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