Toothpaste ad is accentuating African poverty stereotypes
There is this toothpaste advert running on local TV stations where this woman is telling a story of a young boy who came to school without brushing his teeth.
The boy reasons that he was waiting for his brother to finish using the toothbrush. This advert is not just a lie but an insult to African dignity.
I’ve lived in poverty-stricken areas of this country and I can authoritatively say the whole advert is nothing more than neo-colonial melodrama.
In most poverty-stricken areas of this country, children brush using sticks (broken from certain trees).
Eucalyptus is one of the trees most often used. So this notion that a boy couldn’t brush his teeth that morning because he was waiting for his brother to use a toothbrush is simply a lie.
The company should withdraw the advert and apologise for amplifying African poverty stereotypes. Yes, there is poverty on this continent, but there is also reason and dignity on this continent.
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