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Tennis in 2025 is not only about thrilling rallies and passionate crowd responses, but it’s also about the massive earnings top players are bringing in. According to Forbes’ list of the highest-paid tennis players in 2025, the world’s biggest stars collectively earned $285 million over the past year, proving tennis remains one of the most lucrative sports globally. With sponsorships, prize money, and endorsements surging, the sport is seeing a new generation dominate both financially and competitively.
Here’s a look at the top 10 highest-paid tennis players in 2025, ranked by their total earnings.
1. Carlos Alcaraz – $48.3 Million
Spain’s Carlos Alcaraz is the highest-paid tennis player in 2025, bringing in $13.3 million from prize money and $35 million from endorsements. With sponsorship deals including Rolex, Louis Vuitton, and BMW, plus appearance fees that can reach $2 million per event, Alcaraz continues to grow as tennis’ biggest commercial star.
2. Jannik Sinner – $47.3 Million
World No. 1 Jannik Sinner comes close to the top with an impressive $20.3 million on-court, the highest prize money total this year. The Italian has sponsorships with Gucci, Lavazz
a, and De Cecco pasta, adding $27 million in off-court income. His rapid rise makes him one of the most marketable tennis players in 2025.
3. Coco Gauff – $37.2 Million
Coco Gauff is not only the highest-paid female tennis player in 2025 but also the highest-paid female athlete in the world. The 21-year-old American earned $12.2 million in prize money and $25 million in endorsements, with partnerships from New Balance, Bose, and Carol’s Daughter. Her growing influence shows how women’s tennis continues to thrive.
4. Novak Djokovic – $29.6 Million
At 38, Novak Djokovic remains amon
g the top tennis earners of 2025. While his prize money dropped to $4.6 million, he made $25 million from sponsorships and partnerships, including Qatar Airways and Aman Resorts. His longevity ensures he continues to rank among the sport’s wealthiest athletes.
5. Aryna Sabalenka – $27.4 Million
Belarusian star Aryna Sabalenka ranks as one of the highest-paid female tennis players with $12.4 million in prize winnings and $15 million in endorsements. As women’s tennis gains more visibility, Sabalenka is becoming a marketing favorite, signing new deals with Electrolit sports drinks and Chase Bank.
6. Qinwen Zheng – $26.1 Million
China’s Qinwen Zheng is experiencing a commercial boom, earning $21 million off the court with global brands like Audi, Beats, and Dior. After winning Olympic gold and reaching the WTA Finals, Zheng has cemented her place as one of the most prominent tennis stars of 2025.
7. Iga Swiatek – $24 Million
Poland’s Iga Swiatek continues to dominate women’s tennis, having recently won the Wimbledon Championships, racking up a total of $9 million in prize money. She also earned $15 million from endorsements, including a major sponsorship upgrade with Oshee sports drinks. Swiatek remains one of the most marketable women in tennis.
8. Taylor Fritz – $15.6 Million
Taylor Fritz is the highest-paid American men’s tennis player in 2025, making $8.6 million on the court and $7 million from sponsors like Boss, Chipotle, and Motorola. His rise to world No. 4 has boosted his marketability significantly.
9. Frances Tiafoe –
$15.2 Million
Frances Tiafoe earned $3.2 million in prize money and $12 million through sponsorships, including a major apparel deal with Lululemon. Known for his charisma and fan appeal, he is one of the most popular American tennis players on the circuit.
10. Daniil Medvedev – $14.3 Million
Rounding out the list is Daniil Medvedev, who earned $4.3 million from tournaments and $10 million off the court. His deals with Lacoste and Bovet Watches, along with his fiery on-court personality, keep him among the top tennis earners in 2025, despite on-court performances not quite being what they once were.
Conclusion
The Forbes 2025 tennis earnings list highlights a new generation of stars dominating the sport’s financial landscape. With Carlos Alcaraz, Jannik Sinner, and Coco Gauff leading the way, tennis is entering a golden era where both male and female athletes are cashing in at comparable levels. Sponsorships, endorsements, and global fanbases are fueling unprecedented opportunities, making tennis one of the most commercially successful sports worldwide.
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