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Tourism agency to spend $903,000 to promote Louisiana in Italy, Spain and India

The Louisiana Office of Tourism has been awarded $300,000 from the U.S. Department of Commerce to promote the state as a vacation destination in three international markets.

The money from the Market Development Cooperator Program will be combined with a $603,000 match from the state office of tourism to increase promotion of Louisiana in Milan, Madrid and Mumbai, India.

The office of tourism was one of six non-profit industry groups to receive MDCP funds this year. The program was established to create or sustain high-quality export jobs in key industries, by promoting U.S. exports and reducing barriers to American products and services.

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