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INDIA is one of the fastest growing outbound travel markets in the world.
This was highlighted by Tourism Minister Viliame Gavoka in response to Opposition MP Semi Koroilavesau, who questioned the strategies and initiatives Tourism Fiji was implementing to tap into the growing tourism market from India.
“For tourism, it is given that we look beyond traditional source markets, being Australia and New Zealand,” Mr Gavoka said.
“Those two markets alone currently represent 70 per cent of our total arrivals in the country, and that has been the status quo for years.”
Mr Gavoka said India’s outbound tourism was expected to reach $US18billion in 2024.
“And keep growing at a compound annual rate of 11 percent, reaching $US55 billion in the next decade,” he said.
“By 2027, India is expected to become the fifth largest outbound market, up from 10th in 2019.”
He said India had seen a rise in young aspiring Indian travellers with over 80 million passports.
“This generation is motivated by the need to ‘live in the now’.
“At a summit in Perth last year, the chief executive officer of Indian Hotels Company shared that today, they are among the highest spenders ($US75 to $US200 per night), which is more than the average US traveller.
“Underlying this growth is, of course, India’s economic expansion, with its contribution to global GDP more than doubling from 3 percent at the time of independence in 1947 to 7 percent today.
“Their literacy rate has surged from 23 percent to beyond 85 percent in that time.
“They are aggressively investing in the sector, with the number of airports set to double from 150 airports to 300 in the next few decades.”
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