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Tourism Malaysia returned to the South Asia’s Travel & Tourism Exchange (SATTE) for the 21st time this year.
One of India’s largest tourism fairs, the three-day event was held from 19th to 21st February in Delhi.
Tourism Malaysia’s participation is in keeping with its drive to keep Malaysia as a preferred tourist destination in the minds of Indian travellers.
During this year’s exchange, the tourism board focussed on niche products like shopping, golf, luxury tourism, soft tourism, theme parks, and honeymoon packages to promote its Visit Malaysia 2026 campaign.
A prime destination for events
Consequently, Tourism Malaysia also leveraged several niche product segments, including weddings, as well as Meetings, Incentives, Conferences, and Exhibitions (MICE).
Having been recognised as the Best MICE Destination 2024 in the Indian market, Malaysia continues to maintain its reputation and a destination of choice for Indian corporations.
As SATTE 2025 welcomed over 40,000 trade visitors, Tourism Malaysia officials anticipate a significant increase in Indian tourists to their country thanks to the rigorous promotion and stronger cooperation between tour operators and members of the tourism sector.
The Malaysian delegation was headed by Ahmad Johanif Mohd Ali, director of the Tourism Malaysia New Delhi office, together with 58 organisations representing tour agents, hotel and resort operators, tourism product owners, airline operators, the Sabah Tourism Board, and Tourism Melaka.
Taking Malaysia to a vital market
Ali declared at the event: “Tourism Malaysia remains committed in attracting a growing number of Indian visitors, catering to their diverse preferences. The Indian market has been a significant source of visitors to Malaysia for over two decades. With the upcoming Visit Malaysia Year 2026 (VM2026) campaign, we are focused on significantly increasing arrivals from the Indian market.”
India has been a priority market for Malaysia, given the strong economic ties with cultural connections between the two countries. Hence, India is currently Malaysia’s sixth-largest source of visitors.
In 2024, Malaysia recorded a total of 38 million visitor arrivals, with 1.4 million coming from India. In terms of air connectivity, 240 flights with 45,672 seats are offered weekly between India and Malaysia, operated by Malaysia Airlines, Batik Air, AirAsia, Air India, and IndiGo.
Furthermore, Tourism Malaysia will leverage on the announcement of the visa-free policy for Indian travellers to Malaysia until 31st December 2026 as this is an opportunity to promote increased travel from India to Malaysia.
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