Tourism ministry partners with Netflix, OTAs to promote India globally on World Tourism Day

The Ministry of Tourism has signed MoUs with Netflix, Atithi Foundation, and leading Online Travel Agencies (OTAs). The MoUs were signed during a seminar organised to celebrate World Tourism Day 2025, here today.

With a focus on “Tourism and Sustainable Transformation”, the event brought together stakeholders from government, industry, academia, and civil society, reaffirming India’s commitment toward fostering cultural exchange, driving economic growth, and advancing sustainable practices in tourism.

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The Netflix partnership aims to promote Indian destinations through cinematic storytelling, with curated trailers and global outreach. MoUs with Atithi Foundation and OTAs seek to bolster strategic research, innovation, capacity building, and post-travel visitor feedback collection to enable data-driven policy decisions by States and Union Territories, a statement from the Ministry said.

Speaking at the event, Vice Chairperson NITI Aayog Suman Bery said that tourism is not just about leisure; it is a powerful instrument for economic transformation, environmental stewardship, and social inclusion.

“Globally, it has been shown by various countries that, how sustainable tourism can preserve biodiversity while generating livelihoods. India has the same potential, but we must embed sustainability at the core of our strategy, not at the margins. To unlock this potential, we need convergence: transport, urban development, digital technology, and infrastructure must work hand in hand. Seamless connectivity across road, rail, air, and waterways can make destinations more accessible, spread benefits beyond major hubs, and reduce pressure on overcrowded sites,” he said, adding that public-private collaboration is essential, linking industry investment with community participation and environmental safeguards.

Minister of State for Tourism Suresh Gopi emphasized India’s sustained efforts to embed sustainability throughout its initiatives highlighting schemes such as Swadesh Darshan 2.0 and PRASHAD, promoting eco-friendly accommodations, rural and village tourism, and technological advancement through revamped online platforms.

He stated that tourism cannot thrive in isolation, it requires strong linkages with transportation, infrastructure, and allied services.

“India has placed connectivity at the heart of its tourism vision. Investments in airports, highways, inland waterways, and railways are ensuring seamless travel experiences for domestic and international visitors. Initiatives like UDAN, improved last-mile connectivity to tourist sites, and integrated multi-modal transport hubs are making tourist destinations more accessible and inclusive. By strengthening cross-sectoral synergies, we are transforming tourism into a driver of holistic regional development,” he added.

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