Toys ‘R’ Us Live-Action Movie in the Works, Compared to Back to the Future and Jumanji

Toys ‘R’ Us is making a comeback, but as a feature film. A new movie inspired by the former retail giant is currently in the works with Story Kitchen on board.

Per Variety, Story Kitchen and Toys ‘R’ Us Studios have partnered up to develop a live-action film based on the brand. As the project is still in its early stages of development, no cast members have yet been attached, nor has a writer or director been named. The movie “aims to capture that childhood wonder in a modern, fast-paced adventure that taps into the Toys ‘R’ Us brand’s relevance across its more than 70 years in the toy industry.”

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Addressing the project in a statement, Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg stated, “Toys ’R’ Us is a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered Toys ’R’ Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys ’R’ Us represents.”

Toys ‘R’ Us Studios president Kim Miller Olko added, “As Toys ’R’ Us’ first film, this project is an exciting opportunity to bring the magic of our brand to the big screen. It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys ’R’ Us. This story will capture the imagination, adventure and joy that has made Toys ’R’ Us a destination for kids of all ages.”

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The Movie Gets Comparisons to Movies Like Back to the Future and Night at the Museum

While plot details haven’t been shared, it’s described as being in the vein of Night at the Museum, Back to the Future, and Big. It’s also said to be inspired by other toy-inspired hit films like Jumanji and Barbie. Olko will produce for Toys ‘R’ Us Studios alongside Story Kitchen’s Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval.

Toys ‘R’ Us was particularly popular during the 1980s and 90s. Along with its TV commercials and catchy theme song, the store was also known for its mascot, Geoffrey the Giraffe, who was initially introduced as Dr. G. Raffe. However, the brand’s presence would be diminished amid the rise of online shopping. After closing down most stores, Toys ‘R’ Us made a bit of a comeback in 2022 by opening smaller stores with Macy’s locations. Fans of the brand also have fond memories of visiting Toys ‘R’ Us stores in decades past, making it very nostalgic for many in 2025.

A release date has not yet been set for the Toys ‘R’ Us film.

Source: Variety

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