Tripti Dimri gets lime and lemoni in new Limca ad, Marketing & Advertising News, ET BrandEquity

Limca, India’s homegrown brand of Coca Cola has released its new summer campaign.

The campaign has been created and conceptualised by VML.

The campaign stars actress Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The campaign film of Limca, conceptualised by Studio X which follows Dimri on a bus ride through the city as she embarks on a journey of exploration while the moment she takes a sip of Limca, a sense of happiness envelops her, sparking excitement and curiosity and directly the scene transforms with dynamic visuals, her energy lifts up, and a wave of zesty freshness takes over.

Ruchira Bhattacharya, senior director, head of coffee marketing and innovation said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-inforce Limca’s leadership in the beverage category, ensuring it remains the go-to choice for instant revitalization and joy with this beautiful campaign.”

Dimri added, “This campaign took me back to the old, charming, fun world of Limca.”

The company plans to drive further visibility through storytelling across platforms using a 360-degree marketing approach.

The video of Limca is here

• Published On Feb 18, 2025 at 02:25 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

• Get Realtime updates
• Save your favourite articles

Scan to download App