TVS Motor and Noise Introduce India’s First EV-Smartwatch Integration for iQube Customers, ETAuto

The company said the tie-up with Noise will enhance the customer experience by turning the smartwatch into a “mobility companion” for smarter and safer rides.TVS Motor Company, in partnership with connected lifestyle brand Noise, on Tuesday unveiled India’s first EV-smartwatch integration, allowing riders to connect the TVS iQube electric scooter with a special edition Noise smartwatch for real-time updates and safety alerts.

The smartwatch integration enables users to monitor vehicle status, battery levels, tyre pressure, and receive safety notifications directly on their wrist, in addition to regular smartwatch features, the company said in a statement.

The company said the tie-up with Noise will enhance the customer experience by turning the smartwatch into a “mobility companion” for smarter and safer rides.

“We are committed to reimagining the future of mobility by seamlessly blending technology, sustainability and customer-centric innovation,” said Aniruddha Haldar, Senior Vice President, Head Commuter & EV Business, and Head Corporate Brand & Media, TVS Motor Company.

Noise co-founder Amit Khatri said the initiative reflected the company’s vision to bring meaningful innovation to everyday life. “This partnership with TVS is a powerful step in turning the smartwatch into a mobility companion. As consumers look for smarter, more integrated ways to move through their day, this first-of-its-kind experience sets a new benchmark in connected living,” he said.

• Published On Sep 17, 2025 at 01:36 PM IST

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