UK-Ghana Chamber of Commerce Blends Jazz and Trade at International Jazz Day Celebration

Jazz and Trade at International Jazz Day Celebration

The UK-Ghana Chamber of Commerce (UKGCC) merged cultural diplomacy with business networking during its 2025 International Jazz Day event, held on April 30 at Accra’s African Regent Hotel.

Sponsored by Audiovisual Systems, Aphro Palm Spirits, African Regent Hotel, and Standard Chartered Bank Ghana PLC, the evening combined live jazz performances, curated art exhibitions, and cross-sector dialogue to underscore the role of heritage in fostering international trade.

Attendees, including representatives from UKGCC member companies, government officials, artists, and jazz enthusiasts, navigated a blend of soulful melodies and strategic conversations aimed at strengthening business ties between Ghana and the United Kingdom. Executive Director Adjoba Kyiamah emphasized the chamber’s strategy of leveraging cultural engagement to drive commerce. “We create networking opportunities for our members to engage with each other and key stakeholders in informal yet elegant settings,” she told reporters.

Jazz and Trade at International Jazz Day Celebration

Kyiamah noted the UKGCC’s broader efforts to support member businesses through regular sector-specific meetings and events, acknowledging mixed economic performance in early 2025 but expressing optimism for recovery. “Joining the chamber allows businesses to leverage key relationships and shared experiences to expand their reach and profitability,” she added.

The event’s art exhibition, featuring works that mirrored the evening’s jazz soundtrack, highlighted Ghana’s creative economy as both a cultural asset and a commercial opportunity. Beverage tastings and live performances further enriched the atmosphere, positioning the gathering as a celebration of shared heritage rather than a conventional business forum.

Jazz and Trade at International Jazz Day Celebration

As global trade dynamics increasingly prioritize soft power, the UKGCC’s Jazz Day initiative reflects a growing recognition of culture as a bridge for economic collaboration. Similar events across Africa and Europe have demonstrated how artistic expression can open doors to investment and partnership, particularly in markets where personal relationships drive dealmaking.

The chamber’s approach aligns with broader trends in international trade, where cultural fluency is becoming as critical as financial acumen. For Ghana, whose creative industries contributed 3% to GDP in 2024 according to government data, blending art with commerce offers a strategic pathway to sustainable economic growth.

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