Un:hurd Music has completed a strategic funding round including reinvestment from industry figures such as Willard Ahdritz, founder & chairman of Kobalt Music, Dan Runcie of Trapital, Hazel Savage and Leansquare VC.
They are joined by new investors, including Mindset Ventures Music Tech, who are backing data-driven platform’s vision to reshape the future of music promotion.
In a statement, Leansquare VC said: “Un:hurd perfectly aligns with Leansquare’s investment thesis, which focuses on companies innovating within the experience economy. We’re excited to back a founder with deep industry knowledge and a clear vision for the future of music marketing. The strength of the product, the quality of the investor syndicate, and the company’s strong growth potential make Un:hurd a standout opportunity in the music tech space.”
This year, Un:hurd Music has worked on domestic and international campaigns including the UK No.1 album from The K’s, Tinie Tempah’s global relaunch and Fraser T Smith’s artist project Future Utopia.
Un:hurd Music’s community of artists and record labels now sits at over 185,000. The company has signed new partnerships with Amuse, Kosign and Bandsintown.
The strength of the product, the quality of the investor syndicate, and the company’s strong growth potential make Un:hurd a standout opportunity in the music tech space
Leansquare VC
As it continues to expand, Un:hurd Music will launch their platform on the Google Play store for Android users in November this year.
The suite of tools, which includes automated advertising on Spotify, TikTok, YouTube and Meta, data-led playlist pitching, a release cycle builder, AI content generation tools and more, is also being expanded upon. Un:hurd has launched its artist deals vertical, which includes marketing advances to a select cohort of artists that have been identified by Un:hurd’s technology as ‘high potential’.
The next 12 months will also see Un:hurd’s statistical attribution engine being launched publicly, following two years of development. Trained on the career arcs of tens of thousands of artists, the tool will help artist teams formulate personalised campaigns based on key metrics.
“The team have spent the last two years working intently on building proprietary statistical models which reduce uncertainty for artists when it comes to music marketing decisions,” said CEO and founder Alex Brees. “The beating heart of our business has always been how we leverage data to help artists and labels make smarter decisions and this is about to become exponentially more powerful and scalable.”
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