Universal Music Greater China appoints Vivian Xu as chief operating officer | Labels

Universal Music Greater China (UMGC) has appointed veteran industry executive Vivian Xu as chief operating officer, effective immediately. 

Based in Beijing, Vivian Xu will report directly to Timothy Xu, chairman & CEO of Universal Music Greater China.

She will work with the CEO and senior leadership team on operational strategies, oversee daily business operations, implement strategic initiatives and identify opportunities for market expansion.

Most recently, Vivian Xu served as managing director at Columbia China, leading successful initiatives in artist development, local repertoire expansion and strategic collaborations with DSP and media partners. 

Prior to this, she held senior finance and operational roles at Sony Music Entertainment China, which she joined in October 2015, overseeing finance, legal, HR, IT, administration, and supply chain functions. Her earlier experience includes leadership positions at Motorola Solutions, Sony Ericsson and Schneider Electric China.

Adam Granite, executive vice president, market development at Universal Music Group, said: “Vivian’s strategic insights and deep operational expertise will greatly enhance our ability to navigate complex markets and achieve sustained growth across the Greater China region. We look forward to her significant contributions to our ongoing success.”

Timothy Xu, chairman & CEO of Universal Music Greater China, said: “We are delighted to welcome Vivian to the UMGC management team. Vivian brings an impressive track record of success and a rare blend of financial acumen and business expertise, positioning her uniquely to drive our strategic objectives. Her appointment will significantly enhance our capabilities as we expand our local presence and further strengthen our leading position in the Chinese music market.” 

Vivian Xu said: “I am excited and honoured to join Universal Music Greater China at such a pivotal time for industry. About 10 years ago, Timothy first introduced me to the music business, and I remain deeply grateful for his mentorship. It’s particularly rewarding to collaborate with him again. Together with Timothy and the talented UMGC team, I look forward to building innovative partnerships, showcasing the vibrancy of Chinese music, and contributing to the company’s continued growth.” 

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