US Music Streaming Market Shares Are Holding Steady in 2025

U.S. music streaming market shares are remaining mostly steady – though some evidence suggests customers are flocking to more affordable Family plans. Photo Credit: Mark Rohan

Stateside streaming market shares have remained relatively steady to this point in 2025 – with Spotify, Apple Music, and Amazon Music accounting for a combined total of over 90% of U.S. subscribers.

These and other valuable insights come from DMN Pro’s Streaming Music Subscriber Market Share database. In keeping with its name, the actively updated resource – drawing from information provided by some of the industry’s largest IP owners, distributors, and administrators – offers a one-stop look at the top-10 DSPs’ positioning in the U.S.

As of May 2025, that included an almost 37% market share for Spotify and its estimated 53.8 million subscribers. Regarding the “estimated” descriptor: DMN applies uniform multipliers to actual reported subscriptions in order to estimate subscribers.

For obvious reasons, said multiplier is one for Individual accounts and two for Spotify Duo subs. Family plans, for their part, are multiplied by three to ballpark subscribers, compared to a 0.5 multiplier for revenue-light Student tiers.

Following Spotify as of May 2025 was Apple Music (45.9 million subscribers for a 31.5% share), Amazon Music (31.5 million and 21.6%), YouTube (10.3 million and 7.1%), and Pandora Premium (2.6 million and 1.8%), according to the database.

As mentioned, the figures mean the three leading on-demand streaming players – Spotify, Apple Music, and Amazon Music – collectively house just over 90% of U.S. subscribers. Adding YouTube (Premium as well as Music) and Pandora Premium into the mix places the five services’ cumulative share at a whopping 98.9%.

Of course, the database further enables analyses of near-term subscribership trends (like customer responses to, say, new price increases or features) as well as bigger-picture streaming takeaways.

Focusing on the latter here, despite the various tools added by DSPs, Spotify’s aggressive video push, and different factors, leading services experienced little overall market-share movement between December 2024 and May 2025, the database shows.

For Spotify, this refers to a 0.8% increase, against a 0.13% slip for Apple Music. However, Amazon Music’s own subscriber share decreased 1.5% to 21.6%, as YouTube’s share grew almost 1% to about 7.1%.

That said, there’s more to those top-level stats when it comes to tier-specific shifts. Notwithstanding the multiple angles from which one can break down the figures, Spotify’s Individual (+646,000) and Duo (+355,000) net gains across December 2024 and May 2025 stand out as particularly noteworthy.

So does the growth attributable to Apple Music’s multi-user plan. A well-positioned analyst suggested to DMN that savings-minded customers, whether relatives or not, could be flocking to Spotify’s own group packages (namely Family but also including Duo) in the States.

At least through May, the hard data, while pointing to multi-user growth, doesn’t necessarily support the idea of a largescale trend on Spotify. But bearing in mind the inherent reach advantages associated with Apple’s hardware presence, Apple Music managed to net another 799,000 or so Family subscribers between December 2024 and May 2025, the numbers show.

Additionally, even with its comparatively small subscriber base, YouTube Premium/Music looks to have netted almost 480,000 Family subscribers during the same window.

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