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Per capita spend on live music hit $281.08 (£213) in the US last year, up 17% from 2023, according to research firm MusicWatch.
The company has reported that consumer recorded music spending was up 10%, including all formats, last year, while expenditure on live music also rose dramatically.
MusicWatch managing partner Russ Crupnick said, “There is lots of conversation about an industry slowdown, but don’t tell that to the live music fan. Yes, some of that may be ticket inflation however the percentage of population buying tickets rose to 56% in 2024, from 51% a year-ago. There’s been real growth in ticket buyers. Spending on music related merch grew a whopping 45%.”
The research also found that Americans spent $112 (£85) per capita on recorded music, up from $102 (£77) in 2023.
The report comes on the back of the financial statement by the world’s biggest concert promoter, Live Nation, which outlined a 2% rise in total revenue in 2024 to a record €23.16 billion, with adjusted operating income (AOI) up 14% to $2.15bn. Its concert revenue was up 2% year-on-year to $19.03bn, while sponsorship and advertising increased by 9% to $1.19bn. Concert attendance was up 4%, with a combined attendance of 151m across 50,000 Live Nation events.
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