Original Coverage & Source Attribution: www.medianews4u.com
New Delhi: VETO, India’s subscription-free OTT platform, has unveiled the ‘VETO Sports Carnival’, offering more than 300 hours of live sports streaming across cricket, football, weightlifting and tennis during the festive season. The initiative brings five sporting properties to the platform, including international cricket series, the IWF World Senior Championships, the SAFF Championship, Billie Jean King Cup Play-offs and Davis Cup Finals.
The sporting calendar features an international ODI tri-series from October 18 to 31, Test matches from November 9–13 and 17–21, and the IWF World Senior Championships from October 27 to November 8. The line-up also includes the SAFF Championship from November 5 to 17, followed by the Billie Jean King Cup Play-offs from November 20 to 22 and the Davis Cup Finals from November 24 to 29.
The initiative builds on VETO’s earlier acquisition of the Davis Cup and Billie Jean King Cup rights, extending its presence across multiple sporting disciplines. By bringing together cricket, football, weightlifting and tennis, the platform aims to strengthen live sports as a key component of its content strategy and offer audiences a wider range of sporting events.
Timed around India’s festive season, including Dussehra, Diwali and Chhath Puja, the ‘VETO Sports Carnival’ offers viewers a diverse schedule of live sporting action across October and November. Through its subscription-free model, VETO aims to make international sports more accessible and encourage shared viewing experiences among Indian households.
VETO’s broader content portfolio includes more than 60 live TV channels across 12 languages and over 10 genres, covering news, movies, music, entertainment, kids, infotainment and devotional programming. The addition of the sports line-up complements its existing offering and reinforces the platform’s positioning as a family-focused, connected TV (CTV)-centric destination for large-screen entertainment.
Ritu Dhawan, Managing Director, VETO OTT, said, “Live sports have the ability to bring people together, create appointment viewing and build a lasting connection between audiences and a platform. With the VETO Sports Carnival, we are bringing more than 300 hours of live sports across multiple disciplines to Indian audiences. This expansion reflects our commitment to making diverse sporting properties accessible through our subscription-free proposition while building live sports as an integral part of VETO’s content offering.”
With the ‘VETO Sports Carnival’, VETO continues to expand its content portfolio and strengthen its presence in live sports and entertainment, as it builds a destination for subscription-free viewing on large screens.
