Vicky Kaushal Joins Tata Motors to Promote Passenger Vehicles and Electric Cars

Vicky Kaushal Joins Tata Motors to Promote Passenger Vehicles and Electric Cars |

Tata Motors has announced a partnership with popular Bollywood actor Vicky Kaushal to promote its range of passenger and electric vehicles. Recognized for his dynamic performances and bold choices in cinema, Vicky’s personality reflects Tata Motors’ focus on innovation and moving forward. The company aims to leverage this association to strengthen its brand image and connect with a wider audience, especially those who value progress and excellence.

Tata Motors’ collaboration with Vicky Kaushal will begin with a new campaign for the upcoming Tata Curvv, set to launch during this IPL season. The campaign, titled ‘Take the Curvv’, highlights the vehicle as a symbol of confidence and individuality, encouraging people to embrace challenges and follow their own path. Unlike conventional promotions focused solely on features, this campaign emphasizes bold choices and the spirit of exploring new directions, setting the Curvv apart in a competitive market.

Announcing the exciting new collaboration, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one of a kind association will be loved by our customers and his fans alike.”

Elated at joining the Tata Motors family, Vicky Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors – a home-grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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