Wacoal India Strengthens Mumbai Presence

Premium Japanese lingerie brand, Wacoal, announces the launch of its latest store at Oberoi Mall, Goregaon, further expanding its presence in Mumbai.

Following successful openings at Phoenix Palladium and Sky City Mall, Borivali earlier this year, this new addition marks another milestone in the brand’s ongoing expansion. The Oberoi Mall store reinforces Wacoal’s commitment to making luxurious, well-fitted intimate wear more accessible to women across the city, blending comfort, innovation and elegant design in every offering.

Strategically located in one of Mumbai’s most visited lifestyle hubs, the new store is set to cater to the dynamic preferences of women in the Goregaon region, ranging from busy professionals to modern brides and style-conscious shoppers preparing for the festive and wedding season.

“Wacoal is more than just lingerie, it’s about empowering women through confidence and comfort,” said Ms. Pooja Merani, COO, Wacoal India. “Our presence at Oberoi Mall brings us closer to a vibrant, urban audience that seeks thoughtful designs and superior fit. With the festive and bridal season approaching, this store allows us to better serve women looking for everyday comfort as well as indulgent, occasion-specific pieces.”

Spanning 780sq ft, the store has been thoughtfully designed to enhance customer flow and provide a seamless shopping experience. Beyond its private fitting rooms and sleek interiors, the layout includes intuitive product zoning and digital displays highlighting the latest collections and campaign visuals, adding a layer of visual storytelling to the space. Dedicated assistance from trained fit experts ensures each woman finds her ideal size and style with ease.

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