Washington Debuts Student-Athlete Ticket Ambassador Program

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SEATTLE – Four University of Washington student-athletes will launch a first-of-its-kind partnership with Paciolan and Learfield’s Compass NIL platform to offer discounted tickets to Husky games.

Jonah Coleman, Elle Ladine, Vazoumana Diallo and Kierstyn Barton will leverage their social media accounts to provide Dawgs Discounts to fans for upcoming games and will be eligible to receive a portion of each ticket sold as a Name, Image and Likeness (NIL) distribution.

“Washington continues to push the envelope with NIL opportunities, and the student-athlete ticket ambassador program is a great example of embracing innovation,” said Deana Barnes, President of Paciolan. “We are excited to help drive NIL opportunities for Husky student-athletes through this groundbreaking program.”

Washington Athletics will leverage Learfield’s Compass NIL platform to track program performance and distribute payments to student-athletes, highlighting the value of the connected enterprise ecosystem.

“We are incredibly grateful to Paciolan and Compass NIL for their investment and belief in Washington and are equally thrilled for Husky student-athletes to be part of this exciting new program,” said Dawgs Unleashed Executive Director Joe Knight. “We look forward to continued growth and innovation in this great partnership.”

 

This pilot of Dawgs Discounts was facilitated by Dawgs Unleashed and the Washington Intercollegiate Athletics Ticketing Department and is an example of the benefits Husky athletes can facilitate – and receive – in conjunction with the department and local and national businesses.

 

Dawgs Discounts 20% off special offer codes can be entered at GoHuskies.com/promo

• Ladine special deal – Get discounted tickets for UW Men’s Basketball vs. Indiana on Saturday, Mar. 1 at 3 p.m. using code LADINE24
• Diallo special deal – Get discounted tickets for UW Women’s Basketball vs. Oregon on Sunday, Mar. 2 at 2 p.m. using code DIALLO9
• Barton special deal – Get discounted tickets for UW Gymnastics vs. Utah on Saturday, Mar. 8 at 2 p.m. using code BARTON9
• Coleman special deal – Get discounted tickets for UW Men’s Basketball vs. Oregon on Sunday, Mar. 9 at 12 p.m. using code COLEMAN1

 
About Paciolan
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, analytics, and mobile solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan’s technology enables the sale of more than 120 million tickets per year by powering over 160 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com.

About Learfield

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

About Washington Athletics

Washington athletic teams have claimed 56 team national championships across 11 different sports, beginning with its first titles in 1923 in men’s rowing and women’s rifle, and counting its most recent national championship, also in men’s rowing (2024). Traditions of Washington Athletics include 320 Olympians and Paralympians, originating The Wave during the third quarter of a 1981 football game, the familiar Huskies nickname in 1922, and its iconic Sailgating activities and encompassing view at what is known as The Greatest Setting in college football.

 

 

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