Welsh football star’s £15m payday after becoming businessman

Hal Robson-Kanu was one of the Wales Euro 2016 side’s heroes but has gone on to a whole different type of success after quitting the game

Footballer Thomas Hal Robson-Kanu is the founder of Turmeric Co(Image: Turmeric Co)

The nutritional drinks firm of former Welsh football star Hal Robson-Kanu, Innate-Essence, has been majority bought by top beverage manufacturer AG Barr in a £15m deal.

Innate-Essence is the company behind the Turmeric Co and Raw Hydrate brands. Mr Robson-Kanu revealed his inspiration to start the business came from the role turmeric shots played in his recovery from a potentially career-ending knee injury.

Both parties have stated that the initial £15m investment for a 51.1% stake will be used to “turbo-charge” global expansion, further develop the brand’s retail proposition, and invest more deeply into marketing.

The company’s growth so far has been supported by monthly recurring subscriptions, successful nationwide launches in Sainsbury’s and Ocado, and placement in David Lloyd Clubs. It has also formed strategic partnerships with Premier League teams such as Everton and Brentford, Premiership Rugby teams Sale Sharks and Leicester Tigers, and British Gymnastics.

BDO and Pinsent Masons provided advice to Innate-Essence on the investment by the Cumbernauld-based and London Stock Exchange listed drinks giant, reports BusinessLive.

Chief executive of Innate-Essence Mr Robson-Kanu said: “I created the brand as a convenient and great-tasting way to support wellness-conscious individuals and sportspeople like me.

“We’ve had a remarkable few years but with this latest milestone and such heavyweight backing, it feels like our journey is just beginning – we’ve unlocked a new level.

“The international potential is huge and we can’t wait to see what we achieve next.

“BDO’s understanding of our sector and merger and acquisition expertise has been key to our success and getting this investment over the line.”

AG Barr’s flagship soft drink brands include household names Irn-Bru and Boost.

In a trading update to the London Stock Exchange the Scottish firm revealed that first half 2025-26 revenues are anticipated to reach approximately £228m, marking a 3% increase from the £221.3m recorded in the first half of 2024-25.

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