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It’s that time of the summer, Hinterland music festival 2025 is taking place August 1-3rd. Located in St.Charles, Iowa, the festival is nestled in rolling fields and surrounded by corn.
The festival kicked off on a great start last Friday with a vast array of artists & genres including Scowl, INJI, Good Neighbours, Tyler the Creator, Clairo and more.
This year, the festival has made a multitude of changes— most notably the massive expansion of the grounds.
“It was very tiny [in 2021]” Tyler Brown, a previous attendee of the Hinterland music festival from Phoenix, Arizona, said.
The grounds have expanded from 60 acres in 2021 to a whopping 200 acres in 2025, as stated above. The wider space allows attendees to spread out, space for more vendors and a higher capacity for ticket sales.
Managed by Live Nation, the group has upped their game in more than just land expansion but they also came prepared with fully trained staff, security and traffic controllers. Additionally, the team administered multiple new water filling stations, air misters throughout the grounds and improved shuttle efficiency. Those interested can take a look at what’s new in 2025 on Hinterland’s website.
This year, the festival has poured a little over 61,000 17oz. water bottles between Thursday at 12 p.m. and Saturday at 12 p.m. throughout the venue and camping areas. With 17 total water filling stations, Hinterland is keeping its attendees hydrated and healthy in 2025.
From a creative viewpoint, Hinterland has established a couple of different “third spaces” and interactive activities to their festival this year.
“A third space is a community space for new and old faces to come together… like a library or a park,” Tatiana Kennedy, one of the workers at the Secret Garden, said “You’re not being asked to buy anything here, people can literally just come here and chill.”
The Secret Garden is specially designed by professional set designers and it’s just one of a few spaces attendees can go during and between sets. An area of euphoric spherical tents can be discovered in the middle grounds while embarking on the festival quest, a brand new implication in 2025.
“The quest leads throughout several different experiences from the festival and covers basically all of the grounds,” Brown said. “Right now, they can win merch from past years and tickets to next year’s festival.”
Involving a series of QR codes hidden around the festival, attendees can scan to unlock prizes and even visit new parts of the grounds along the way. While giving audience members a fun activity to complete, the quest also reveals new and old information about the festival.
“It’s a way for people to experience different parts of Hinterland that they may not have experienced before,” Brown said.
Attendees have been impressed with the improvements at Hinterland music festival this year.
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