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Dear Reader,
Marketing today feels less like a straight road and more like a constantly shifting maze. Consumer behaviour evolves overnight, new platforms rewrite engagement rules, and brands are expected to personalise at scale while keeping trust intact. The smartest marketers aren’t chasing trends; they’re building systems that can flex with change.
This week’s edition zooms out to connect the dots: how legacy brands are re-architecting themselves for agility, why understanding human psychology is your ultimate growth hack, and how Gen AI is quietly rewriting the rules of discovery.
Let’s get into it.
Maruti Suzuki veteran Rajesh Uppal on leading people, MarTech and the future of AI
Rajesh Uppal, former CIO & CHRO at Maruti Suzuki, shares how he broke data silos and laid the AI foundations at one of India’s most iconic auto brands. He argues that marketing and IT teams are no longer two departments, they’re a single growth engine.
Read the interview
Why you should care: If an automotive leader can unify data for AI-powered personalisation at scale, your sector can too.
The behavioural stack: A multi-layer framework for consumer psychology in the digital age
Consumer behaviour isn’t random; it’s layered. This piece maps out how psychology, culture, and platform design intertwine to shape purchase decisions.
Read more about the framework
Why you should care: Understanding the interplay of these layers will sharpen your product positioning and UX strategy in ways simple demographics never could.
Generative Engine Optimisation (GEO) and Gen AI Traffic Trends: A practical guide for digital marketers
AI-powered search is transforming discovery, pushing retail traffic through Gen AI tools rather than traditional search engines. This guide offers a GEO playbook to future-proof your content strategy.
Read more about Gen AI traffic trends
Why you should care: The search algorithm of tomorrow is being trained today. Get ahead of it before traffic shifts leave your brand behind.
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Over to You
Where are you seeing AI create the most disruption in marketing, analytics, content, or customer engagement? Share your insights with the community on LinkedIn @ETBrandEquity.
Stay tuned for the next edition of the MarTech+ newsletter rolling out every week on Wednesday.
— Team ETBrandEquity
- Published On Aug 27, 2025 at 05:47 PM IST
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