Whey Protein: Beneficial even outside the gym
The most common notion regarding whey protein is that it is only consumed by bodybuilders and is a tool used for gaining mass. Any fitness enthusiast will break this myth for you and tell you that whey is anyone who is looking for living a healthy lifestyle. As reported by Vantage Market Research’s recent analysis of the Global Whey Protein Market, increasing incidences of chronic illnesses as well as mounting demand of whey protein for nutritional supplements, personal care, and food & beverages industry are factors that influence the growth of Whey Protein Market.
What is whey protein?
Whey protein is a type of protein found in milk and cheese. It is considered to be a complete form of protein as it contains all the essential amino acids that your body needs. Essential amino acids are those which cannot be produced by the body and have to be consumed through dietary sources, and whey protein is one such superior source. It is also a fast-acting protein, meaning it is quickly absorbed by your body. It is known to be an effective and quick way to get a large amount of protein in the body, which is one of the essential nutrients for the human body. The consumption of protein is essential for: the repair of cells, tissue and organs, the production of hormones, the maintenance of blood cells, antibodies and enzymes and the growth of body tissue.
Are there different types of whey protein?
Based on the process of producing whey protein from milk/ cheese there are 3 types of whey proteins:
- Whey protein concentrate – WPC contains low levels of fat and low levels of carbohydrates. The percentage of protein in WPC depends on how concentrated it is.
Lower end concentrates tend to have 30 percent protein and higher end up to 90 percent.
- Whey protein isolate – WPIs are further processed to remove all the fat and lactose.
WPI is usually at least 90 percent protein.
- Whey protein hydrolysate – WPH is considered to be the “predigested” form of whey protein as it has already undergone partial hydrolysis – a process necessary for the body to absorb protein.
- WPH doesn’t require as much digestion as the other two forms of whey protein. It is commonly used in medical protein supplements and infant formulas because of its improved digestibility and reduced allergen potential.
What can whey protein be used for?
Whey protein supplements are great for those who are trying to lose weight, as it can help one stay fuller for longer. It also has a variety of benefits to athletes as it helps to boost stamina and build endurance. Additionally, whey protein can also help to boost the immune system and increase levels of glutathione, which is a powerful antioxidant.
How does it work?
Whey protein works by providing the body with the necessary amino acids to build muscle tissue. When whey protein is consumed, it is broken down into its individual amino acids and then absorbed into the bloodstream. The amino acids are then transported to the muscles where they are used to repair and build muscle tissue. It is a fast-acting protein that is easily digested and absorbed by the body, making it an ideal choice for even sportspersons and athletes.
Whey protein is a great and affordable way to give your body the nutrients that it needs to repair muscle tissue and help you build strength. It helps improve your diet no matter what your goals are. Whether you're extra busy and need an easy, convenient way to eat healthily or you're a sportsperson looking to improve your fitness and performance, whey protein is an excellent choice. It’s an affordable supplement that can help you build muscle, lose weight, and feel great. The only thing that is important is to make sure you are buying the right kind of whey for your goals from a reputed brand. Only buy the best quality of whey protein that is at par with the best available in the world.
The Whey market: While in India, whey has been used as a part of traditional meals such as buttermilk, paneer, yogurt, cheese, etc., the awareness around it being a staple food for fitness enthusiasts is largely not present. The Indian whey protein market is expected to register a CAGR of 9.5% during the forecasted period (2022 – 2027). And the market is supposed to pick up as consumers are becoming more conscious of a healthy lifestyle and well-being than ever before, which eventually could be a positive sign in this specific market.
Additionally, as per “A Protein consumption in Diet of adult Indians, a consumer survey (PRODIGY) was conducted in seven major cities in 1260 respondents across India in order to assess the consumer understanding of protein in their day-to-day life. It was observed that around 9 out of 10 consumers had a diet deficient in proteins. This was regardless of the gender and the socio-economic group A and B interviewed.
Over 70 percent of Indians have poor muscle development; characterized by lower muscle mass and protein content in the body, explains the findings of another recent study led by InBody — a global leader in body composition analysis — in association with France-based IPSOS global market research.
Globally, protein consumption is on the rise, averaging at 68 gm per person per day. India has the lowest average protein consumption (at 47 gm per person per day) as compared to other Asian countries as well as developed nations.
Whey protein offers a high-quality protein that is vegetarian, easily absorbed and affable to the Indian palate and is perfect for the Indian fitness enthusiast. That is why Whey protein should be consumed by everyone, not just those who go to the gym for bodybuilding.
Views expressed above are the author’s own.
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