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Tata Harrier stands under the spotlight as a strong contender in the used SUV segment. In 2024 alone, pre‑owned Tata Harrier SUVs made up about 7% of all second-hand Tata SUV sales, putting the Harrier right up there among top picks like the Punch and Safari in demand. SUVs that offer premium design, spacious interiors and versatility are the most sought-after cars in the category.
Tata Harrier has gained a lot of traction for providing premium-level safety, highway-ready performance, a bold exterior, and a spacious cabin, at an affordable price range. What further increases its appeal is the fact that you can now get your hands on a Harrier in the ₹8–20 lakh price range and still get that commanding presence, spacious cabin, and diesel punch without paying full price. In a market flooded with options, here are the reasons why sales of the Tata Harrier are growing in the used car market.
Why More Buyers Are Turning to the Used Tata Harrier?
Following are some of the reasons why buyers are turning to the Harrier:
1. High Performance Diesel Engine
All Tata Harrier models feature a 2.0L Kryotec diesel engine, along with manual and/or automatic 6-speed transmission. The 2019 Harriers offer a manual transmission with 138 BHP. The models were upgraded with multiple transmission options offering 168 BHP in 2020 and later releases. The strong build of these diesel engines ensures smooth acceleration and cruising across any terrain.
Diesel-powered cars are known to outperform petrol engines with their longer lifespan, better fuel efficiency, and high performance at elevated altitudes. Hence, Tata is definitely at an advantage for only producing diesel engines for this series.
2. 5-star Safety Rating
The Tata Harrier is built on the OmegaArc platform, which comes from Land Rover’s D8 design, giving it a strong and reliable structure like luxury SUVs. The newer models of Harrier have earned the title of being amongst the safest cars in India with its 5-star NCAP rating with a near-perfect score of 33.05 out of 34 points for adult occupancy, and 45 points out of 49 for child occupancy. The car boasts safety features including up to 6-7 airbags, TPMS, ISOFIX child seats, and ABS with EBD.
3. Head-turning Design and Build
Older cars often fail to match the contemporaries of newer cars. Unlike many older models, the Harrier retains its modern appeal. Even its older models compete well with the latest car designs. Harrier is an SUV-style car, and with some luck, you might even be able to find their exclusive models like the Kaziranga edition or Dark Edition.
4. Feature-Packed Models
Every model of the Harrier series is packed with advanced features. The comprehensive list of older Harriers (higher trims) still aligns with the modern customers’ demand, making it a standout choice among used Tata cars. The newer models come equipped with ADAS, 360-surround cameras, and voice-controlled features. Even the entry-level model of the facelifted Harrier offers essentials like automatic climate control, LED lighting, alloy wheels, and electrically adjustable ORVMs.
5. Value for Money
Second hand Harrier cars are here to suit all budgets, offering superior performance and advanced features at every price point. Whether it’s a 2019 or a 2024 model, Harrier will not disappoint with its versatility. For first-time buyers, a 2019 Harrier priced at around ₹8.5 lakhs would be a great entry point in the SUV segment. Those who’re seeking a premium experience can browse the mid-range and newest models, with a price range of ₹12-20 lakhs.
6. Tata’s Wide Customer Support Network
Tata’s global reputation and strong brand image are courtesy of its widespread network in the nation. Easy availability of Tata Harrier’s spare parts and affordable maintenance package further adds to the charms of the car. Customers can avail extended warranty options to safeguard themselves from unexpected expenses.
7. Effortless Driving Experience
Certain conditions can make the driving experience unpleasant. Tata Harrier shines in this aspect. Its 205 mm ground clearance level and well-tuned suspension absorb the road shocks effortlessly, offering comfortable rides throughout the journey. The car is well-suited for both long commutes and for navigating the busy roads of cities.
8. Practical and Attractive Interiors
A car’s interior impacts driving experience and ultimately the buyer’s decision. Car interiors rich with quality upholstery, minimalist design, and spacious cabins are a highly sought quality in second-hand cars. Harrier ticks the boxes for all. The Tata Harrier features leather upholstered seats for a luxurious experience, a 445 L boot space for ample storage and a sleek dashboard. With a modern digital console, immersive infotainment, and smart ORVM cameras, the 2024 models bring tech-driven refinement to the SUV space.
Conclusion
Buying a used car is an economical and practical decision in this inflation-induced economy. If you desire a stylish, feature-rich SUV with an equally powerful powertrain, then the Tata Harrier second hand definitely deserves a spot on your list. Its seamless power transmission and 5-star safety rating speak for its compatibility on Indian roads.
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