WinZO celebrates India’s winning spirit with MS Dhoni, Marketing & Advertising News, ET BrandEquity

A still from an adIndia’s social gaming and interactive entertainment platform, WinZO has unveiled its latest ad campaign, “Jaha Jeetega India,” starring MS Dhoni for the IPL season.

The campaign made in seven vernacular languages comprises four films capturing how WinZO brings winning moments to the lives of its users across India. The WinZO team also joins Dhoni in an ad to emphasise on the campaign’s idea on amplifying the spirit of winning.

The “Jaha Jeetega India” campaign underscores the idea that while challenges are an inherent part of life, winning moments are always within reach with WinZO, making the joy of winning accessible to users across Bharat. WinZO joined forces with Lowe Lintas to bring this campaign to life.

The high-impact 360 degree campaign has been launched across JioHotstar, Star Sports, digital platforms, print, and social media.

Paavan Nanda, co-founder of WinZO, commented, “At WinZO, we are deeply connected to the spirit of Bharat, and our “Jaha Jeetega India” campaign celebrates the unstoppable winning spirit of our nation. WinZO isn’t just about big wins—it’s about the joy of small winnings that make everyday life more exciting.”

“By launching this campaign during the IPL, we are engaging with 650 million viewers, reinforcing our commitment to delivering competitive, vernacular, and interactive entertainment that resonates with every Indian,” Nanda added.

“Being part of WinZO’s ‘Jaha Jeetega India’ campaign was a wonderful opportunity to celebrate the unstoppable spirit of winning. The campaign beautifully captures that life comes with its own challenges

and highlights how WinZO brings those small but meaningful wins. By redefining the gaming experience with immersive and interactive gameplay, WinZO ensures that everyone, no matter where they are, gets to experience the thrill of winning,” said Dhoni.

Watch the video here:

• Published On Mar 29, 2025 at 01:00 PM IST

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