Wipro’s Chandrika Soap lights up Maharashtra in collaborative campaign with Laqshya Media Group – Brand Wagon News
Wipro Consumer Care and Lighting collaborates with Laqshya Media Group for a month-long campaign featuring Chandrika soap in Maharashtra. Launched strategically during the festive season, the campaign aims to resonate with the sentiments of the local population.
Chandrika, with a heritage spanning over 80 years, introduces 3D visuals and linguistic customization in Hindi, English, and Marathi. A notable highlight of the campaign is a Floating LED at Juhu Beach, measuring an impressive 66.6×23 ft. Drawing in approximately 1.25 lakh people daily during the Juhu Beach activation, the campaign offers a unique experience with bright stars, dancing waves, and Chandrika’s Floating LED.
In collaboration with Wipro Consumer Care and Lighting, Laqshya Media Group implements a month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai.
Utilising their in-house proprietary tool, SHARP, Laqshya identifies ideal locations aligned with the target audience’s preferences. The campaign utilises a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept is seamlessly integrated, fostering connections with the audience across diverse out-of-home tools and social media platforms.
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