Xiaomi India unveils new identity and logo for Redmi series, ETBrandEquity

Redmi new logo Xiaomi India has announced the unveiling of a refreshed identity for Redmi, marking a pivotal step in the brand’s evolution.
The new visual identity, including an updated logo, reflects Redmi’s journey over the past 11 years in India and its commitment to a new generation that is more resilient, ambitious, and ready to shape its own future.

Since entering the Indian market in 2014, Xiaomi has been at the forefront of making technology accessible to millions.

Sudhin Mathur, chief operating officer at Xiaomi India, said,”The new Redmi identity reflects this shared evolution. Young India is bold yet grounded, ambitious yet self-aware. We are not leaving behind who we were, but becoming who our users need us to be. This rebranding is a tribute to the resilience, clarity, and progress we see in our community every day. As our users grow, we grow. As they dream bigger, we continue to build for them.”

The refreshed identity is more than just a visual change. It signals a deeper shift in how Redmi understands and serves India’s evolving user base. The new look represents a brand growing alongside young India, mirroring a generation that is no longer defined just by dreams, but by the maturity and determination to realize them.

With the launch of Redmi 15 on 19th August 2025, Xiaomi India will mark the beginning of a new chapter for the brand, one that reflects its renewed identity and long-term vision, the press note shared with ETBrandEquity stated.

• Published On Aug 6, 2025 at 02:40 PM IST

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