Yara Shahidi, Jessica Chastain & More Celebrate Gucci’s Mother’s Day Campaign

Ahead of Mother’s Day, Gucci celebrated their Mother’s Day campaign with Yara Shahidi and her mother, Keri Salter-Shahidi, with a special lunch. 

The bar space at Manhattan hot spot Borgo was decorated with fresh flowers on Wednesday afternoon as guests mingled over white wine pre-lunch. Joining the Shahidis were Jessica Chastain and her mom Jerri Hastey; Louisa Jacobson; Kate Young; Jason Rembert; Hannah Bronfman; Charlotte Groeneveld; Sabine Getty, and more.

Shahidi and her mother were each dressed in springtime bright colors, despite New York’s still-cold temperatures. 

“That was the goal, to bring the spring to New York,” Salter-Shahidi said. 

“We’re very big on color, and the color affects mood and emotions, so we always naturally skew very bright,” Shahidi added.

The pair had spent a day in Rome for the campaign shoot, which felt “beautifully natural” given how long they have known the team at Gucci. 

“What’s fun is that Gucci just, not only as a company, but as people, have been friends for such a long time. It’s been over 10 years at this point that we’ve been friends,” Shahidi said. “We were on set with a lot of people we already love and I think we got to do things that already come naturally.”

“We just got to play more dress up,” Salter-Shahidi added.

“And in Rome,” Shahidi said. 

While in Italy en route to the shoot, they happened upon a large mural of Shahidi, completely by surprise. 

“We drove to a little mall area and there was a painting of you that was three stories high,” Salter-Shahidi said to her daughter, who described the sighting as “surreal.” 

For Mother’s Day, they usually spend the day in nature somewhere, with this year’s plans yet to be set. 

“We think about it two days ahead,” Shahidi said. “We know what’s happening in the next 48 hours.”

“Which is fun,” Salter-Shahidi added. “We stay in the present moment for sure. So we’re happy to be celebrating and to be celebrated by Gucci. It’s amazing.”

Soon after, they joined the rest of the room at the lunch tables, where branzino with smoked chickpeas, a fresh salad and Meyer lemon sorbet were served.

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