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Fintech company ZFX announced the launch of its digital cryptocurrency ZDS at a major Bangkok trading conference, marking the firm’s expansion into digital assets alongside traditional trading services.
The company revealed its new crypto asset, ZDS (Zeal Digital Share), at Traders Fair 2025 in Bangkok on September 13, held at the ICONSIAM shopping and conference complex. The event brought together brokers, fintech innovators, and trading professionals from across the Asia-Pacific region.
ZFX presented the digital asset in partnership with financial education platform Traze, positioning ZDS as part of a broader strategy to integrate traditional trading expertise with emerging digital asset markets. According to company statements, the cryptocurrency aims to create what executives describe as a “dual-benefit ecosystem” for traders and investors.
“Traders Fair has always been about innovation, education, and community, and there is no better stage for us to present ZDS to the global trading audience,” said Eric Lu, Director at Traze, during the presentation. The executive emphasized ZDS as representing both investment opportunities and ZFX’s vision for digital asset integration.
The launch comes as traditional financial services firms increasingly explore cryptocurrency offerings to meet growing client demand for digital asset exposure. ZFX’s entry follows similar moves by established brokers seeking to diversify beyond conventional forex and equity trading platforms.
Company representatives indicated that early market analysis suggests potential for value appreciation, though specific projections or technical details about the cryptocurrency’s underlying technology were not disclosed during the public presentation.
ZFX, part of the Zeal Group portfolio of regulated financial institutions, operates multi-asset trading services across retail and institutional markets. The company was founded by veteran traders and has built its reputation on proprietary technology and transparent execution models.
The partnership with Traze reflects ZFX’s strategy to combine educational resources with investment products. Traze specializes in financial education aimed at demystifying investment markets for individual investors through comprehensive training platforms.
Traders Fair, which launched in Asia in 2018, has expanded to include events across major regional financial centers including Singapore, Manila, Seoul, and Johannesburg. The conference series focuses on connecting industry professionals through educational content and networking opportunities.
The Bangkok event allowed attendees to interact directly with ZFX and Traze representatives at booth number 6, where visitors could learn about ZDS benefits and explore the companies’ broader trading ecosystem offerings.
ZFX’s crypto launch reflects broader trends in the Southeast Asian fintech market, where established financial services providers are adapting to meet growing demand for digital asset products. Thailand has emerged as a significant market for cryptocurrency adoption, supported by evolving regulatory frameworks.
The timing of the announcement coincides with increased institutional interest in digital assets across Asia-Pacific markets, as traditional financial firms seek to capture market share in the expanding cryptocurrency sector.
Industry observers note that success in the competitive crypto market requires not only innovative technology but also robust regulatory compliance and established client relationships, areas where traditional brokers like ZFX may have advantages over pure digital asset startups.
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