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Who isn’t on Instagram, right? With over 1.4 billion active users, it is currently the leading social media platform. It has evolved significantly over the years, and even its old logos evoke a sense of nostalgia.
Instagram is a global marketplace where top stars can earn more in a single post than most people make in a year. Each year, the list of the highest-paid celebrities on Instagram per post demonstrates the vast influence of social media fame in the current generation.
The result? Influencer marketing is now the hot new trend, and Instagram is the perfect place to cash in online. Companies spend hefty amounts to team up with celebrities and influencers with massive followings. These brand partnerships can earn celebrities anywhere from $5 to $5 million for a single sponsored post. Do you know how much celebrities charge for a post? Their money usually matches how many followers they have and how much sway they hold on social media.
It’s time to look at some of our favorite celebrities and see how much they earn from social media. We have curated a list of the highest-paid celebrities on Instagram per post.
20 Celebrities Who Make More from Instagram Than Most Do in a Year
| Celebrity | Estimated Price per Post ($) | Net Worth (2025) | Top Brand Partners |
| Cristiano Ronaldo | $3,234,000 | $600 million+ | Nike, Clear, Binance, Therabody |
| Lionel Messi | $2,597,000 | $580 million+ | Adidas, Pepsi, Lays, Gatorade |
| Selena Gomez | $2,558,000 | $95 million+ | Rare Beauty, Puma, Coach, Serendipity |
| Kylie Jenner | $2,386,000 | $710 million+ | Kylie Cosmetics, Adidas, Fashion Nova |
| Dwayne Johnson | $2,326,000 | $820 million+ | ZOA Energy, Under Armour, Teremana Tequila |
| Ariana Grande | $2,264,000 | $240 million+ | Ulta, Reebok, Givenchy |
| Kim Kardashian | $2,176,000 | $1.7 billion+ | Skims, Dolce & Gabbana, Beats |
| Beyoncé | $2,080,000 | $540 million+ | Tiffany & Co., Adidas (Ivy Park), Pepsi |
| Khloé Kardashian | $1,866,000 | $75 million+ | Good American, Dose & Co., Fabletics |
| Kendall Jenner | $1,758,000 | $80 million+ | Estée Lauder, Calvin Klein, Alo Yoga |
| Justin Bieber | $1,763,000 | $320 million+ | Drew House, Balenciaga, Proactiv |
| Taylor Swift | $1,611,000 | $1.1 billion+ | Capital One, Stella McCartney, Diet Coke |
| Jennifer Lopez | $1,497,000 | $430 million+ | Coach, JLo Beauty, Intimissimi |
| Virat Kohli | $1,384,000 | $125 million+ | Puma, MRF, Himalaya, Audi |
| Nicki Minaj | $1,344,000 | $150 million+ | Fendi, MaximBet, MAC Cosmetics |
| Kourtney Kardashian | $1,343,000 | $80 million+ | Lemme, Vital Proteins, Boohoo |
| Miley Cyrus | $1,276,000 | $170 million+ | Gucci, Converse, Dolce & Gabbana |
| Katy Perry | $1,220,000 | $400 million+ | COVERGIRL, H&M, Proactiv |
| Neymar Jr. | $1,141,000 | $250 million+ | Puma, Red Bull, Diesel Fragrances |
| Kevin Hart | $1,071,000 | $470 million+ | Fabletics Men, Chase, DraftKings |
1. Chritiano Ronaldo
uefa.com
- Estimated price per post: $3,234,000
- Followers: 658 million
- Net Worth: $500 million
Christiano Ronaldo tops the list of highest-paid celebrities on Instagram per post. The Portuguese football player, who plays as a forward, proved to be the GOAT even through his social media presence. Cristiano Ronaldo has won several big titles, including multiple Ballon d’Or awards and Champions League trophies. But his success doesn’t stop there. His CR7 brand has grown into a global business, covering underwear, perfumes, hotels, and fitness centers. With millions of fans worldwide, Ronaldo is one of the most trusted names for brands looking to earn big on Instagram.
Read More: What 100 Million Fans Already Know: The Top 10 Successful Celebrity Endorsements
2. Lionel Messi
- Estimated price per post: $2,597,000
- Followers: 505 million
- Net Worth: $600 million
Given his global acclaim, the Argentinian football player does not need any introduction. After a legendary run at Barcelona and PSG, he moved to Inter Miami, boosting the profile of American soccer overnight. Messi is known for his quiet confidence, professionalism, and record-setting career, including 8 Ballon d’Or wins. He shares behind-the-scenes shots, family time, and brand campaigns on Instagram. His ability to draw massive engagement makes him one of the highest-paid celebrities on Instagram per post. Brands like Adidas, Pepsi, and Gatorade pay top dollar for a slot on his feed.
3. Selena Gomez
- Estimated price per post: $2,558,000
- Followers: 430+ million
- Net Worth: $800 million
Selena Gomez is a successful actress, singer, and producer. Her company, Rare Beauty, has made a significant name in the beauty industry. Selena Gomez is loved for being real and honest, especially about mental health. This makes her Instagram feel personal, not just polished. Her followers connect with her deeply. Brands trust her to promote music, products, and social causes. Thanks to her loyal audience and massive reach, she’s one of the highest-paid celebrities on Instagram per post and a top female influencer worldwide.
4. Kylie Jenner
- Estimated price per post: $2,386,000
- Followers: 400+ million
- Net Worth: $750 million
Kylie Jenner is one of the most dominant influencers in the world. Known for her role in Keeping Up with the Kardashians and founding Kylie Cosmetics, she built a beauty empire through social media. Kylie’s posts range from fashion shoots to brand launches and personal life updates. Her loyal followers trust her style and product endorsements, giving her massive influence over buying trends. Big brands see her as a gateway to Gen Z and millennial audiences alike.
5. Dwayne “The Rock” Johnson
imdb.com
- Estimated price per post: $2,326,000
- Followers: 400+ million
- Net Worth: $800 million
Dwayne Johnson went from WWE superstar to one of Hollywood’s top-grossing actors. With box office hits like Jumanji, Fast & Furious, and Black Adam, he’s now a global entertainment brand. His Instagram feed has workout routines, motivational posts, tequila promotions (Teremana), and family moments. He connects with audiences through authenticity and energy, making him a go-to partner for big brands. As one of the highest-paid celebrities on Instagram per post, The Rock’s commercial appeal is unmatched, as he can move millions with a single caption or clip.
6. Ariana Grande
- Estimated price per post: $2,264,000
- Followers: 380+ million
- Net Worth: $240 million
Ariana Grande is one of the past decade’s most-streamed and followed pop stars. With multiple Grammy wins, chart-topping albums, and a devoted fanbase, she’s expanded her reach beyond music into acting (Wicked), beauty (r.e.m. beauty), and high-fashion campaigns. Her Instagram feed mixes elegant fashion shoots, music promos, and intimate personal moments. Due to her immense popularity and fan following, she’s among the top-tier names for brands.
7. Kim Kardashian
- Estimated price per post: $2,176,000
- Followers: 370+ million
- Net Worth: $1.7 billion
Kim Kardashian built her empire through reality TV, business moves, and a strong social media presence. From launching SKIMS to pop culture trends, she’s one of the top influencers. Kim’s Instagram feed combines luxury fashion, brand campaigns, and family moments. Brands pay top dollar to appear on her feed because she drives sales like few others can. As one of the highest-paid celebrities on Instagram per post, Kim knows how to market herself and her ventures to a global audience.
8. Beyoncé
- Estimated price per post: $2,080,000
- Followers: 320+ million
- Net Worth: $800 million
Beyoncé is a massive cultural phenomenon. She’s one of the popular musicians with millions of fans and among the highest-paid celebrities on Instagram per post. Although Queen Bey doesn’t post often, she manages to capture the attention of the internet with her influence across fashion, activism, and record-breaking albums. Her Instagram is a curated showcase of performances, brand collaborations (like Ivy Park and Tiffany & Co.), and iconic visuals. Though she’s selective with endorsements, her posts generate millions in value.
9. Khloé Kardashian
- Estimated price per post: $1,866,000
- Followers: 310+ million
- Net Worth: $60 million
Khloé Kardashian may be the most relatable of the Kardashian-Jenner clan, and that’s a big part of her appeal. Known for her transformation journeys, candid takes on body image, and connection with fans, Khloé has built a significant following. Her posts feature fitness routines, family life, fashion drops, and brand deals, each receiving millions of views. She also co-founded Good American, a successful denim and fashion brand. As one of the highest-paid celebrities on Instagram per post, Khloé’s engagement rates and influence keep her consistently in demand with global brands.
10. Kendall Jenner
vogue.com.au
- Estimated price per post: $1,758,000
- Followers: 295+ million
- Net Worth: $60 million
Kendall Jenner has made a name for herself as a supermodel and an influencer, making her a definite addition to the list of highest-paid celebrities on Instagram per post. She’s walked for top fashion houses like Chanel, Versace, and Balmain, and regularly graces Vogue covers. Kendall’s Instagram is visually stunning with elegant fashion looks, exotic shoots, a luxury lifestyle, and brand campaigns. She’s worked with global labels like Calvin Klein, Estee Lauder, and Alo Yoga. Despite being one of the more private Kardashians, her influence is massive. Her social media presence and style generate substantial brand impact.
11. Justin Bieber
- Estimated Price per Post: $1,763,000
- Followers: 293 million
- Net Worth: $300 million
Justin Bieber has grown from a teenage pop sensation into one of the most influential music artists in the world. Justin Bieber is still a streaming giant with hits like Peaches, Sorry, and Love Yourself. On Instagram, he shares a mix of personal life and sponsored posts. This keeps his audience highly engaged. With millions of followers, he’s one of the most popular male celebrities online. Top brands like Balenciaga and Adidas have partnered with him. These deals have made him even more influential and one of the highest-paid celebrities on Instagram per post.
12. Taylor Swift
- Estimated Price per Post: $1,611,000
- Followers: 290 million
- Net Worth: $1.1 billion
Taylor Swift is one of the most successful artists in the world. Her albums have broken records, and her concerts attract millions of fans. She has a strong and loyal following on Instagram, which makes her one of the highest-paid celebrities per post. The Eras Tour helped her reach billionaire status. On Instagram, she shares tour moments, personal updates, and major announcements. With Swifties worldwide hanging on every post, brands line up for exposure on her account.
13. Jennifer Lopez
- Estimated Price per Post: $1,497,000
- Followers: 255 million
- Net Worth: $400 million
Jennifer Lopez, known to many as J.Lo, is an American actress, singer, dancer, fashion designer, producer, and businesswoman. From her success in music and acting to her beauty and lifestyle ventures like JLo Beauty, she is a definite addition to the list of highest-paid celebrities on Instagram per post. Her Instagram is polished, glamorous, and engaging, making it a prime spot for luxury endorsements. She balances posts about fitness, fashion, family, and career, keeping her audience hooked. With over two decades in the spotlight, J.Lo remains one of the most bankable celebrities, and her digital presence.
14. Virat Kohli
- Estimated Price per Post: $1,384,000
- Followers: 270 million
- Net Worth: $125 million
Indian cricket legend Virat Kohli is one of the few athletes outside of football to crack the top of Instagram’s rich list. Known for his unmatched energy on the field and discipline off it, Kohli’s posts reflect a mix of sports, fitness, fashion, and family life. His brand appeal extends across continents, attracting deals with Puma, Audi, and too many others to name. Unsurprisingly, he ranks as a top contender on the list of highest-paid celebrities on Instagram per post. His engagement rates are off the charts, especially in cricket-crazy markets like India.
15. Nicki Minaj
popculture.com
- Estimated Price per Post: $1,344,000
- Followers: 233 million
- Net Worth: $150 million
Nicki Minaj is one of the most influential rappers of her generation. From Super Bass to Pink Friday 2, she remains dominant in hip-hop and pop. Nicki Minaj’s Instagram blends flashy fashion, backstage moments, and brand deals with beauty and music labels. Her fanbase, the Barbz, stays active on every post. Their nonstop support makes her a top choice for brands and one of the highest-paid celebrities on Instagram per post.
16. Kourtney Kardashian
- Estimated Price per Post: $1,343,000
- Followers: 224 million
- Net Worth: $65 million
Kourtney Kardashian is another addition to the list of the highest-paid celebrities on Instagram per post. She uses her Instagram to promote luxury, wellness, and motherhood effortlessly. Kourtney is the founder of the wellness brand Poosh. She focuses on health and lifestyle content that truly connects with her audience. Unlike her flashier siblings, she keeps it real. Her honest approach and clear focus on clean living have made her a favorite for luxury wellness brands. Kourtney’s posts often feature collaborations, her brand products, and glimpses into her home life.
17. Miley Cyrus
- Estimated Price per Post: $1,276,000
- Followers: 210 million
- Net Worth: $160 million
From Hannah Montana to global pop stardom, Miley Cyrus has evolved continuously. Her musically and stylistically reinventions keep fans and brands equally intrigued. She’s bold, unpredictable, and known for creating viral moments. Her Instagram features performances, fashion shoots, and activism, often breaking away from the typical influencer aesthetic. After the massive success of “Flowers,” her influence skyrocketed again in 2024. That raw engagement helps her command a premium.
18. Katy Perry
Katy Perry is a global pop icon whose career has spanned hit albums, sold-out tours, and a long-running stint on American Idol. Her Instagram balances career highlights with quirky, playful visuals that mirror her larger-than-life stage presence. She’s worked with big names like Moschino and Proactiv and launched her shoe line. Though less active in recent years compared to her peak, her influence hasn’t waned, making her a consistent presence in brand campaigns and one of the highest-paid celebrities on Instagram per post.
19. Neymar da Silva Jr.
- Estimated Price per Post: $1,141,000
- Followers: 208 million
- Net Worth: $250 million
Brazilian footballer Neymar remains one of the most recognizable athletes worldwide. His Instagram presence is packed with fashion-forward photos, football action, and lifestyle content that appeals to sports fans and luxury brands. Neymar’s marketability is unmatched in Latin America and Europe, with partnerships including Puma and Red Bull. Despite his injuries in recent seasons, his online influence continues to generate massive value. That’s why he’s consistently listed as the highest-paid celebrity on Instagram per post in 2025.
20. Kevin Hart
ksdk.com
- Estimated Price per Post: $1,071,000
- Followers: 179 million
- Net Worth: $450 million
Kevin Hart is not just a comedian; he’s a media powerhouse. From Netflix specials and blockbuster films to business ventures in tequila and fitness, his portfolio is massive. His Instagram mixes humor, hustle, and heartwarming family content, keeping his audience engaged. His consistent engagement and credibility across different verticals make him a valuable digital influencer and one of the highest-paid celebrities on Instagram per post. Hart regularly collaborates with top-tier brands and promotes his ventures smartly.
Conclusion
These celebrities turn every upload into a massive paycheck. The highest-paid celebrities on Instagram per post in 2025 prove that social media has become an efficient business platform. Whether Ronaldo promotes a brand, Kylie drops a beauty product, or Virat Kohli connects with fans, each post has immense value.
This list shows how fame, timing, and strong branding can turn a regular Instagram feed into a money-making machine. And as long as people keep watching, liking, and sharing, that price per post will only rise.
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