Savvyy expands inner wear offering with Chantelle India launch

Multi-brand inner wear retailer Savvyy has expanded its lingerie offering and launched French brand Chantelle in the Indian market with an array of premium intimate wear for a wide range of sizes.

Chantelle bras on Savvyy’s e-commerce store (screenshot) – Savvyy- Facebook

“We’re thrilled to announced that Chantelle is finally available in india,” announced Savvyy on Facebook. Known for its classic aesthetic, the brand retails bras and briefs.
 
“We believe in the concept of ‘women for women,’ and this is reflected in our predominantly female workforce, dedicated to providing intimate and personalised service, including professional bra fitting services,” announced Savvyy in a media release. “Our goal is to offer a fun and empowering shopping experience, whether online or in-store.”
 
Savvyy retails over 100 Indian and international inner wear brands in its stores including Enamor, Amante, Sabina, Triumph, and Wacoal among others, according to its Facebook page. The retailer describes a number of its stores as the largest multi-brand bra stores in their respective states. Along with its inner wear collections, Savvyy also retails nightwear, athleisure, shape wear, swimwear, and sports wear and has a men’s segment.
 
Launched in 2018, Savvyy retails through its brick-and-mortar stores and its direct-to-customer e-commerce store. The business is looking for franchise partners to launch Savvyy stores measuring between 700 and 1,200 square feet with an initial investment of between Rs 25 lakh to Rs 50 lakh, according to its website.
 
 

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