Amit Sethiya joins Polycab India, Marketing & Advertising News, ET BrandEquity

Amit Sethiya; Lead – Category Marketing – B2C at Polycab IndiaFormer Syska CMO Amit Sethiya has announced the new chapter of his life as Lead – Category Marketing – B2C at Polycab India. At Polycab, Sethiya will be focusing on further strengthening the brand’s FMEG (Fast Moving Electrical Goods) business and creating sharper marketing narratives.

Sethiya had announced his departure from Syska mid august. At Syska, he played a role in positioning the brand’s LED products as a thought leader brand within the category and also helped in strategic lateral expansion of the brand in new product segments in the last four years.

Sethiya has also worked with other organisations such as Jindal Iron and Steel company (JSW Group), Lodha Group, Marathon Group and Tata Housing, where he gained his expertise of crafting marketing and branding solutions.

Speaking about his association with Polycab India, Sethiya articulated, “I hope to receive continued support, guidance and love from all my connections, mentors and friends in my latest role as well to achieve new professional milestones.”

He further added, “Looking forward to integrating and collaborating with the talented teams within the organisation and beyond which will empower me to contribute towards the very brand purpose of connecting all to a brighter, safer and greener future.”

• Published On Sep 18, 2024 at 10:57 AM IST

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