Tupperware files for bankruptcy amid mounting losses and declining demand – Industry News

Tupperware Brands, known for its iconic food storage containers, filed for Chapter 11 bankruptcy protection late Tuesday, struggling with increasing financial losses and a significant drop in demand.

The company, which gained widespread popularity in the 1950s through its “Tupperware parties,” has seen its once-legendary status diminish in recent years. Competitors offering cheaper and more eco-friendly alternatives have taken market share, exacerbating Tupperware’s financial difficulties. Despite various efforts to revitalise the brand, the company’s woes deepened, leading to the bankruptcy filing.

Financial challenges

CEO Laurie Goldman acknowledged the severity of the situation, attributing it to the challenging economic climate. “Over the last several years, the company’s financial position has been severely impacted by the challenging macroeconomic environment,” Goldman said in a statement, Reuters reported.

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Tupperware is seeking court approval to continue selling its products while exploring potential sale options. Since the pandemic, the company has faced ongoing sales declines and rising costs for labour, freight, and plastic resin.

In 2023, Tupperware’s stock experienced significant volatility due to “meme stock” rallies, where retail investors targeted struggling companies, causing extreme price swings. The bankruptcy filing indicates that the company’s assets are between $500 million and $1 billion, while liabilities range from $1 billion to $10 billion, with as many as 100,000 creditors.

Prior to the filing, Tupperware had reached a debt restructuring deal and enlisted the help of Moelis & Co. to explore strategic alternatives.

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