ASCI joins the ICAS Global Think Tank to advance responsible advertising, ET BrandEquity

Representative imageThe Advertising Standards Council of India (ASCI) has announced to be a founding member of the recently launched Think Tank of The International Council for Advertising Self-Regulation (ICAS). This initiative is dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide.

The launch event, held in New York on Sept 18th, marked the beginning of a new platform whose goal is to ensure that a wide range of stakeholders – advertising standards bodies (self-regulatory organisations), industry leaders, academic institutions, and other key players – can have a voice and participate in a collective effort to improve advertising practices.

Initially, the Global Think Tank will focus on pressing issues like sustainability and the responsible use of AI, with plans to address additional topics as the Think Tank grows in capacity and becomes fully operational, the press note stated.

ICAS president, Guy Parker, stated, “We’re truly excited to launch the ICAS Global Think Tank. We’re confident it will provide the platform we need to address some of the most pressing issues facing the advertising sector today, generating insights that will help inform evidence-based policymaking, elevate ad standards and ultimately benefit people and communities worldwide.”

“We are delighted that many associations and companies have already committed to supporting this initiative, and we look forward to welcoming even more members and stakeholders to the Think Tank in the months and years ahead,” Parker added.

Manisha Kapoor, chief executive officer and seceretary general, ASCI and ICAS vice president stated, “ASCI via its ASCI Academy is very honored to be a founding member of the ICAS Global Think Tank. As issues around advertising regulation get more complex, it is important that we all put together our minds and resources to support this initiative. We look forward to meaningful discussions and outcomes that will help build consumer trust and confidence in brands and advertising.”

This initiative is aligned with ASCI Academy’s work on thought leadership. The other founding members and supporters of the Global Think Tank, include self-regulatory organisations, industry associations and industry members such as:

• Ad Standards, Australia
• Advertising Association (AA UK)
• Advertising Standards Authority (ASA UK)
• Advertising Standards Authority Ireland (ASA Ireland)
• Advertising Standards Council of India (ASCI)
• Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL), Spain
• Associação Brasileira de Anunciantes (ABA)
• European Advertising Standards Alliance (EASA)
• Google

ASCI will work with other partners to discuss and debate new ideas and best practices that will prove beneficial to the industry and strengthen consumer protection, it added.

The media and entertainment sector is evolving with TV and digital platforms driving cross-platform growth. The Broadcasting Services Bill aims to modernize regulations, reflecting this transformation. Policymakers must consider the changing realities of content consumption and monetization to ensure long-term growth in the industry.

Google knew publishers would balk when it took measures in 2019 to keep them from diverting ad sales to competitors, prompting it to try to make the change look more palatable, according to internal documents shown at the tech titan’s antitrust trial. The company knew publishers were willing to accept making less money on some ad sales in exchange for the ability to preference other ad tech companies.

• Published On Sep 19, 2024 at 12:01 PM IST

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