IBM and Microsoft Open Three New Experience Zones in Bucharest, New York and Leicester

IBM and Microsoft have officially opened three new IBM-Microsoft Experience Zones within IBM’s Client Innovation Centers. These new spaces will help clients across industries such as financial services, healthcare, and manufacturing explore generative AI, hybrid cloud, and other Microsoft technologies to drive business innovation.

Following the successful launch of the first Experience Zone in Bangalore, India, in April 2024, the three new locations in Bucharest, Romania; Buffalo, New York; and Leicester, United Kingdom, are strategically positioned to provide IBM’s clients with hands-on access to Microsoft’s suite of technologies.

The Experience Zones are equipped with technology stations where clients can experiment with solutions like Microsoft Azure, Microsoft Copilot, and Microsoft Dynamics. These environments also enable the integration of IBM’s technologies, such as IBM Maximo, which runs on Microsoft Azure, to co-create AI-powered solutions for a variety of business needs.

These zones allow clients to assess how solutions like Microsoft Copilot can expedite processes like documentation and loan application reviews in financial services or manage critical healthcare applications securely with Microsoft Azure. Beyond providing technical access, the zones also offer clients the chance to upskill employees by demonstrating industry-specific case studies and showcasing how AI can help businesses compete in complex environments.

Chris McGuire, Vice President and General Manager, Global Microsoft Strategic Partnership, IBM

Our IBM consultants understand the challenges today’s businesses face in adapting to the cloud and how AI can help them drive successful business outcomes. Before clients begin their cloud transformation journey, these Experience Zones can provide opportunities for hands-on access and ideation with IBM and Microsoft experts to identify those challenges and help clients develop technology solutions to create value and solve their most pressing business needs.

Dinis Couto, GM, GSI Commercial Partners, Microsoft

IBM’s inaugural Microsoft Experience Zone has empowered customers to harness the full potential of the Microsoft Cloud, generative AI, and Copilot, to enable business transformation, and we are thrilled that IBM is launching three additional IBM-Microsoft Experience Zones. Our partnership with IBM to establish three new Experience Zones will enable even more customers to create groundbreaking and transformative AI-powered services and solutions.

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