Reset Embraces Evolving Wellness Landscape in Refresh by Landor

Reset, a pioneer in scientifically backed, patented pain-relief products from pharmaceutical giant Venus Remedies Limited, has expanded into wellness and nutrition. Partnering with Landor, the world’s leading strategic brand specialist, Reset embarked on a transformative branding initiative to redefine its place in an increasingly saturated wellness market.

Landor envisioned a brand that stands out amidst the clutter – simple, approachable, a breath of fresh air. As wellness trends surge, Landor identified the need to strike a balance between science and nature, giving rise to the brand idea ‘Dose of Goodness.’ This concept, emphasizing both scientific efficacy and emotional healing, set the stage for a new chapter in Reset’s evolution. Through a language celebrating feelings and experiences, Reset’s visual identity encapsulates the essence of holistic wellness.

Commenting on the partnership with Landor, Saransh Chaudhary, President, Venus Consumer Healthcare Division, said, “We are incredibly excited about the evolution of our brand thanks to our partnership with Landor. This collaboration has exemplified a powerful alignment of brand strategy with evolving consumer preferences. As we navigate the competitive and cluttered wellness landscape, Reset needed to stand out and resonate with our customers in a meaningful way.

With Landor’s expertise and guidance, we have been able to redefine our brand to be more approachable and aligned with the evolving preferences of our consumers while embracing simplicity and authenticity in an overwhelming market. We are proud to emerge as a distinguished brand in the wellness industry, offering a holistic approach to well-being that goes beyond traditional pain relief products. This brand transformation exercise has truly been a game-changer for Reset, setting us on a path towards continued success and growth.”

“Choosing the ‘right’ wellness brand can be challenging in a saturated market. We aimed to streamline brand communication and create a contemporary, relatable identity for Reset that aligns with the current holistic wellness environment,” said Ritu Nakra, General Manager, Delhi, Studio, Landor India.

“The concept of ‘Dose of Goodness’ presents a revitalized visual identity and an engaging tone that portrays wellness as a journey of self-care. It captures the synergy of scientific principles and the emotional aspects of healing, facilitating a smooth and enjoyable wellness experience for consumers. Our comprehensive self-care lifestyle is crafted to inspire feelings of healing, joy, and renewal, moving beyond conventional wellness definitions.

By celebrating emotions and drawing from experiences such as ‘a siesta on a hammock’ or ‘the sensation of rain,’ we seek to forge a profound connection with our audience’s aspirations for holistic wellness. Our strategy, characterized by a fresh, balanced, and uplifting visual identity, is designed to foster a significant relationship with consumers on their wellness and self-care journey.

With a friendly, relatable tone, the brand has resonated deeply with urbanites seeking immersive self-care experiences. The post-rebrand results speak volumes – increased website traffic, social media engagement, and prestigious accolades. Reset has not only carved a niche in the wellness market but also earned the title of India’s Best Brand and Most Trusted Brand, a testament to its unwavering connection with consumers seeking a holistic approach to well-being.

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