Bata India’s new campaign makes wedding guests the real showstoppers, ET BrandEquity

A still from the adBata India has announced its all-new campaign, celebrating the real stars of every wedding—the guests who bring the party to life. The latest campaign embraces weddings as a full-blown carnival where family and friends make their way to celebrate together in style.

The new collection is specially designed keeping in mind the various wedding functions, for every wedding moment—from dancing the night away at the Sangeet to leading the Baraat with full energy or effortlessly juggling bridesmaid/groomsmen duties.

Commenting on the campaign, Deepika Deepti, head of marketing, Bata India, said, “We’re celebrating the real style icons of every wedding – the fashionistas who bring the glamour, the guests who own the dance floor and keep the energy high through every ceremony. With this latest Celebration collection, we want our customers to Make their Way to a stylish wedding season without burning a hole in their pocket.”Rooted in its legacy of quality and innovation, Bata’s latest Celebration Collection offers designs that cater to both fashion and function, ensuring that every step you take is as confident as it is comfortable and that too at wow pricing, the company stated in a press release.

• Published On Feb 5, 2025 at 06:20 PM IST

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