Apple’s ‘Does more, costs less’ Mac ad from 1996 sparks wave of nostalgia in India ahead of iPhone 16 launch – Technology News

As Apple prepares to unveil the iPhone 16 series on September 9, an unexpected wave of nostalgia has hit the internet. A 1996 Apple Macintosh ad featuring Bollywood actor Samir Soni has resurfaced online, sparking memories of Cupertino’s earlier days. The vintage commercial has captivated both tech enthusiasts and fans, showing just how far Apple has come.

A blast from Apple’s past

The 1996 ad, set in a typical corporate office, stars Samir Soni as a confident employee faced with a senior executive’s request for a PC to run a Windows disk. Instead of handing over a Windows-based computer, Soni’s character boldly offers an Apple Macintosh. Without hesitation, he inserts the disk, demonstrating that the Mac can seamlessly run Windows software. The executive, visibly impressed, rethinks his assumptions about Apple’s machines. The ad ends with the punchline: “Does more, costs less, it’s that simple.”

For those familiar with Apple’s premium pricing today, this throwback ad is a surprising reminder that Apple once positioned itself as an affordable alternative to the competition.

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Social media buzz

The ad, shared by Instagram account ‘TV1 INDIA,’ quickly gained over a million views and over 50,000 likes. Fans flooded the comments with memories of Apple’s earlier products, expressing a sense of nostalgia for the ’90s tech era. Many were shocked to see Apple promoting itself as a cost-effective solution, a stark contrast to the brand’s current luxury image.

While Apple is now synonymous with sleek design, innovation, and high-end prices, this ad reflects a time when they were marketing Macs as versatile and affordable, taking on industry giants like Microsoft head-on.

“Looking at this ad makes me realise technology has really come a long way,” one user commented.

“Costs less?? I had no idea they were competing on prices back then,” wrote another, while one said, “Now it is does less, costs more.”

Perfect timing for the iPhone 16

The resurgence of this ad couldn’t have come at a better time. With the iPhone 16 series launch just around the corner, fans are not only looking forward to cutting-edge technology but are also reminiscing about Apple’s evolution. As Apple gears up for its big launch, this nostalgic ad adds an extra layer of excitement, reminding us of the company’s bold past and its promising future.

Apple’s iPhone 16 launch event—which is called It’s Glowtime—kicks off at 10:30 PM in India on September 9, 2024. Watch this space for more updates.

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