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New location brings an amusement park-inspired approach to fitness, transforming the traditional gym into eight distinct worlds built around strength, Pilates, recovery, mindfulness, entertainment and more
KILDEER, Ill., Oct. 15, 2026 /PRNewswire/ — Amped Fitness®, the rapidly expanding fitness brand redefining what a gym can feel like, today announced plans to bring Amped Universe to Kildeer, Illinois, at 20771 N. Rand Road.
The new location will introduce the Chicago-area community to Amped Fitness’s most ambitious fitness concept yet: a gym designed less like one continuous room and more like a collection of destinations waiting to be discovered.
Inspired in part by the experience design of an amusement park, Amped Universe gives different parts of the fitness experience their own distinct identities, environments and sense of arrival.
Instead of walking past rows of equipment on a traditional gym floor, members move through portals into eight immersive worlds. One moment they can be training inside an ancient Roman colosseum; the next, crossing beneath the Brooklyn Bridge, taking Reformer Pilates in Bali, recovering inside a wellness escape or leaving Earth entirely for a meditation experience on the moon.
The concept takes what makes great destinations memorable — anticipation, discovery, storytelling and a sense that something different is waiting around the next corner — and applies it to fitness.
“We started asking ourselves why gyms couldn’t create the same feeling of discovery that the world’s best entertainment and hospitality experiences create,” said Travis LaBazzo, Founder and CEO of Amped Fitness. “An amusement park isn’t memorable because every attraction looks the same. Every destination has a personality and gives you a reason to explore what’s next. We took that philosophy and built it around fitness.”
EIGHT WORLDS. ONE FITNESS UNIVERSE.
At the center of the Kildeer experience will be eight signature Amped Fitness destinations:
Amped Arena transports members into an ancient Roman colosseum, surrounding strength training with monumental architecture and larger-than-life Greek and Roman gods in an environment built around power.
The Babe Cave® transports members to the Brooklyn Bridge and into Amped Fitness’s signature women-only training destination, created around confidence, strength and community.
Aura Pilates transports members to Bali, pairing professionally instructed Reformer Pilates with a serene, resort-inspired environment designed around control, balance and intentional movement.
South Peach transports members to South Beach, Miami, surrounding glute and lower-body training with the color, energy and playfulness of Miami.
Lunar Escape transports members from Earth to the moon, creating a celestial environment for meditation, stretching, breathwork and mindfulness.
Azura Cove becomes a restorative escape built around recovery and wellness experiences.
Sweat Cinema transforms cardio into entertainment, allowing members to run, ride and climb inside a theater-style environment surrounded by larger-than-life content.
Studio Suites provide private, flexible spaces for individual workouts, stretching, virtual training, meetings, content creation and more.
Together, the destinations are designed to make each visit feel different depending on what a member wants from that day — power, confidence, control, playfulness, mindfulness, recovery, entertainment or focus.
THE WORKOUT IS THE ATTRACTION
While Amped Universe borrows principles from amusement parks and destination entertainment, the experience remains grounded in serious fitness.
The environments are built around the workout rather than around it.
Members will have access to Amped Fitness’s expansive strength and cardio offering, specialized plate-loaded and selectorized equipment, Reformer Pilates, recovery, dedicated training environments and a wide range of fitness experiences within a single club.
“The point isn’t to put a theme around a gym,” LaBazzo said. “The point is to use design to change how people feel about going to the gym in the first place. We want you to walk in and wonder where you want to go today.”
That philosophy represents a broader shift for Amped Fitness from simply designing gyms to designing experiences.
Traditional health clubs have largely been organized around equipment categories. Amped Universe instead organizes much of the experience around destinations and emotions, giving different types of training their own environment and identity.
The result is what Amped Fitness believes can become a new category of experiential fitness: part serious training facility, part boutique fitness collection, part wellness destination and part immersive entertainment experience.
PREMIUM FITNESS, DEMOCRATIZED
Despite its experience-driven design, Amped Fitness’s strategy remains centered on accessibility.
The company believes consumers should not have to maintain separate memberships for a traditional gym, Reformer Pilates studio, recovery concept and specialty fitness experiences.
At Amped Fitness, those experiences come together under one roof.
“Our mission is to democratize experiential fitness,” LaBazzo said. “Experiences this thoughtfully designed have traditionally been attached to premium price points. We believe incredible environments, incredible equipment, Pilates and recovery should be accessible to far more people.”
The Kildeer club will be located at:
20771 N. Rand Road
Kildeer, IL 60047
Additional details surrounding the club’s opening, memberships and presale will be announced soon.
“When those doors open, we don’t want people to feel like they’re entering another gym,” LaBazzo said. “We want them to feel like they’re entering somewhere they haven’t been before.”
About Amped Fitness
Amped Fitness® is a rapidly expanding Experience-Design fitness brand built around immersive training destinations, premium amenities and community-focused experiences. With signature destinations including Amped Arena, The Babe Cave®, Aura Pilates, South Peach, Lunar Escape, Azura Cove, Sweat Cinema and Studio Suites, the brand is transporting members and redefining what a gym should feel like. For more information, visit www.ampedfitness.com.
Media Contact:
Katie Snyder
Senior Account Manager
Pitch Public Relations
[email protected]
480-286-2411
