Ad of the Day: Chanel offers a glimpse into its fantastically festive world

The ad was made in-house by the luxury fashion brand and stars Italian model Vittoria Ceretti.

Chanel has unveiled a suitably fabulous, immersive holiday spot that brings viewers into a rich, snowy world.

Titled ‘Winter Tale,’ the enchanting festive film follows a protagonist who dreams of a frosty winter. Her wishes take a whimsical turn when she is whisked away through the swirl of a snowflake, entering an otherworldly setting.

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As the snowflake spins and dances, she escapes to a white hillside as if inside a snow globe. The town is full of Chanel treats, including a huge bottle of its golden-hued perfume.

While the storyline leans into classic holiday tropes, the visual execution is beautiful. The production’s meticulous attention to detail creates a captivating landscape filled with subtle, playful Easter eggs, inviting viewers to get lost in the charm of this high-fashion world.

Watch all the latest Christmas ads here.

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