There are cases in which front-line police stations nationwide appoint celebrities with local connec..

Celebrities who served as promotional ambassadors for the hometown police station participate in local-related stars such as Kwon Eun-bi and Kim Hee-chul

There are cases in which front-line police stations nationwide appoint celebrities with local connections as promotional ambassadors and use them for crime prevention activities. From singer Kwon Eun-bi to Super Junior Heechul Kim to trot singer Yoon Seo-ryeong, celebrities are promoting ambassadors of the police station in the region where they are related. The police are using the familiar images and recognition of celebrities to inform various crime prevention messages such as deepfake sex crimes, voice phishing, and drug crimes.

According to the police on the 21st, the Geumcheon Police Station in Seoul appointed singer Kwon Eun-bi as a “digital sex crime prevention ambassador” on the 81st anniversary of Police Day. Kwon Eun-bi is a local entertainer who graduated from elementary and middle schools in Geumcheon-gu.

Kwon Eun-bi’s field is the prevention of digital sex crimes, which has recently emerged as a social problem. It will participate in preventive video production and online campaigns to raise awareness of crimes that abuse digital technology, such as deepfake sexual exploitation and illegal filming.

“It is meaningful to promote the prevention of digital sex crimes with Kwon Eun-bi, who is greatly loved by the public,” said Kang Eun-mi, head of Geumcheon Police Station. “We will do our best to prevent and investigate to create a society that is safe from digital sex crimes.”

Kwon Eun-bi is not the only celebrity who served as an ambassador for the hometown police station. Heechul Kim, a member of the group Super Junior, was appointed as an ambassador for public security at Wonju Police Station in Gangwon Province in June. Heechul Kim, who is from Wonju, participates in promoting major security policies such as preventing voice phishing, spreading traffic safety culture, and eradicating youth drug crimes.

Cheongju Cheongwon Police Station in Chungcheongbuk-do also appointed trot singer Yoon Seo-ryeong from Cheongju as an ambassador in September. Yoon Seo-ryeong participates in voice phishing and promotional videos and campaigns to prevent traffic accidents.

The Seocheon Police Station in Chungnam appointed local trot singer Park Min-soo as an ambassador for crime prevention in 2023. Park Min-soo, a former “burning trot man,” participated in the “NO EXIT” campaign to prevent drug crimes at the time. Park Min-soo is a person who has a father who is a police officer, and he also said that his childhood dream was to become a police officer at the time of appointment.

Daegu Nambu Police Station appointed singer Park Sang-min as an ambassador for eradicating phishing crimes in September 2024. Park Sang-min participated in phishing crime damage prevention activities through promotional video production.

As such, police stations are promoting celebrities who are familiar with the local stars or the public as ambassadors. This is to convey the police’s crime prevention information to residents more familiarly. Public relations are also diversifying from digital sex crimes to voice phishing, drugs, and traffic safety.