Original Coverage & Source Attribution: www.dundeeculture.com
Dundee Culture has reached another exciting milestone, with its TikTok account officially surpassing 100,000 likes, marking a significant achievement for the independent local media platform.
The milestone reflects the growing popularity of Dundee Culture’s video content, as more people discover and engage with stories celebrating Dundee, its people, history, attractions and everything happening across the city.
And what makes the achievement particularly special is that TikTok was never originally intended to become one of Dundee Culture’s main platforms.
From an additional platform to a growing part of Dundee Culture
When Dundee Culture first began sharing content on TikTok, the platform was largely seen as an additional way to reach audiences, complementing its established website and social media channels.
However, as video content has become an increasingly important part of how people discover local stories, TikTok has steadily developed into a much more significant part of Dundee Culture’s online presence.
The account has experienced considerable growth, with videos showcasing different aspects of Dundee reaching new audiences and generating increasing engagement.
Reaching 100,000 likes is particularly encouraging because the figure represents the combined likes received across Dundee Culture’s TikTok videos, rather than its follower count.
It’s a reflection of how audiences are responding to the content being shared and the growing interest in seeing Dundee represented through short-form video.
Showcasing Dundee to new audiences
Since launching in 2013, Dundee Culture has grown from a small passion project into an established independent platform dedicated to showcasing the city and celebrating everything that makes it special.
Over the years, its coverage has expanded across local news, heritage, events, attractions, businesses and community stories, reaching audiences both within Dundee and further afield.
TikTok now offers another exciting opportunity to bring those stories to life, particularly through engaging videos that capture Dundee’s landmarks, changing cityscape, hidden gems and memorable moments.
The platform also allows Dundee Culture to connect with younger audiences and people who might not otherwise discover its content through traditional websites or other social media channels.
Another milestone in a remarkable year
The achievement comes during what has already been a landmark year for Dundee Culture, with 2026 bringing new opportunities, recognition, partnerships and major audience milestones.
Reaching 100,000 TikTok likes is another encouraging sign of how the platform continues to evolve, particularly as video becomes an increasingly important part of its storytelling.
What began as a bonus addition to Dundee Culture’s social media presence is now becoming an established part of its future.
And with plenty more stories to tell, there are exciting opportunities ahead to continue growing Dundee Culture’s video content and introducing the city to even more people.
A huge thank you to everyone who has watched, liked, shared or supported Dundee Culture’s TikTok videos. Every interaction helps showcase Dundee to the world!
