Original Coverage & Source Attribution: www.morningstar.com
Location marks 100th Club Operated by Parent Group CR Fitness Holdings
PHOENIX, Oct. 29, 2026 /PRNewswire/ — Southwest Fitness Holdings LLC, a subsidiary of Crunch Fitness franchise group CR Fitness Holdings, is proud to announce the upcoming grand opening of Crunch Arcadia – marking its first of 20 planned Crunch clubs coming to Phoenix by the end of 2027. This brand-new, $5 million, 36,500-square-foot state-of-the-art fitness center is located at 4533 E Thomas Rd, Phoenix, AZ 85018. In addition to standard hours, once open, the club will be offering 24 hours of access, 5 days a week. The opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.
As a brand-new 3.0 location with a sleek, modern design, Crunch Arcadia will deliver a complete, high-end fitness experience. The club will feature top-of-the-line cardio and strength equipment, Olympic squat racks, an Abs & Glutes area, Ride Cycle studio, and a dedicated performance turf area. Members can take advantage of a full group fitness studio, a hot studio for yoga and Pilates, and high-energy boxing classes, along with the innovative HIITZone for heart-pumping interval training. Premium recovery and relaxation amenities include dry saunas, HydroMassage®, and tanning, creating a well-rounded fitness destination that supports performance, recovery, and total wellness.
The doors will officially open for workouts Saturday October 31st at 7:00am with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday November 7th from 10am-1pm featuring Group Fitness demos, Personal Training specials, food, over $25,000 in prize giveaways, promotions, local vendors, a ceremonial ribbon cutting at 12:15pm and a lively party atmosphere to showcase everything Crunch has to offer. The event will also feature a special guest appearance by actor and bodybuilder legend Lou Ferrigno (The Incredible Hulk) with limited-edition signed photographs from 11am-12 noon.
For more information or to take advantage of the special Grand Opening rates of pay $1 and get your first month FREE, visit CrunchArcadia.com. Memberships start at $9.99/month!
Crunch Arcadia will mark the 100th club opening by parent group CR Fitness Holdings, which is led by industry veterans Vince Julien, Tony Scrimale, Jeff Dotson, and Geoff Dyer – who combined have over 150 years of industry leadership experience. Starting with their first Crunch location, Sarasota Bee Ridge nearly 15 years ago in 2012, CR Fitness has grown into a leading Crunch franchise group comprised of three subsidiaries CR Fitness Holdings LLC, Southwest Fitness Holdings LLC and Blue Ridge Fitness Holdings LLC – operating 100 clubs across Florida, Georgia, Texas, North Carolina, Tennessee, and now Arizona. The franchise group is on track to open 110 locations by the end of 2026.
“We are proud to be launching our Crunch Arcadia location for the Phoenix community and providing them with a premium fitness option at an affordable price,” said Tony Scrimale, CEO of CR Fitness Holdings. “This club being our 100th location represents a significant milestone for our group, that brings us both a tremendous sense of pride and responsibility as we continue to provide our over one million members across 6 states the absolute best fitness experience in the industry.”
About Southwest Fitness Holdings, LLC
Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, currently operates 15 Crunch gyms in the Dallas-Fort Worth area (as well as 5 coming soon to Arizona including Crunch Arcadia) – and is on track to operate nearly 20 total in Texas by the end of 2026 and 20 in Arizona by the end of 2027. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 100 Crunch Fitness locations.
About CR Fitness Holdings
CR Fitness Holdings is a leading franchise group of Crunch Fitness comprising subsidiaries CR Fitness Holdings LLC, Southwest Fitness Holdings LLC, and Blue Ridge Fitness Holdings LLC. Backed by major investment firms North Castle Partners and Sixth Street, CR Fitness serves over one million members across its 100 clubs and is on track to operate 110 locations nationwide by the end of 2026.
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