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Jaylen Brown Coldly Ignores Jayson Tatum’s Greetings In Viral Moment Before 76ers vs. Celtics

Editorial Disclosure: This article is curated from reporting by the original publisher credited below. It was selected and published automatically under the Pune.Media Editorial Policy and is not original Pune.Media reporting.

Original Coverage & Source Attribution: fadeawayworld.net

Nov 10, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Jaylen Brown (7) controls the ball against Boston Celtics forward Jayson Tatum (0) during the first quarter at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images

Jaylen Brown and Jayson Tatum face off tonight for the first time since this summer’s blockbuster trade split the duo and sent Brown from the Celtics to the 76ers.

Ahead of this highly anticipated game, Tatum tried to dap Brown up on the court before tip-off, but Brown gave him the cold shoulder. Hence, Tatum moved on to greet LeBron James before taking his position.

Another angle

— Italo Santana (@BulletClubIta) November 11, 2026

NBA fans witnessed this incident and flooded social media with reactions to the stone-cold dynamic between the former teammates. Many fans criticized Jaylen Brown for not taking the sportsmanlike route and acknowledging Jayson Tatum’s greeting, even if it seemed pretentious at the time.

“Brown is corny as hell; it ain’t that deep.”

“JB ain’t half the guy he thinks he is.”

“Peak immaturity.”

“So unnecessary. You can’t at least say what’s up? This dude is so performative; I’m ok with this energy not being on the Celts anymore.”

“Nine seasons together, a championship, and now even the hugs are under review. The Jaylen concentration level, damn.”

“I love JB’s game, but he’s trying so hard to hate-farm Tatum.”

Ahead of tonight’s game, a controversial report revealed details of a one-on-one meeting between Jaylen Brown and Jayson Tatum earlier this summer, including a confrontation at a dinner in France where Brown left the room unsure where his future was headed.

“Both of these guys, who’ve been together for about a decade, have not spoken since that trade. So whatever had to be hashed out was hashed out before the trade, in person between the two sides. At the crux of this is Jaylen Brown believing what Jayson Tatum knew or didn’t know in the lead-up to this trade,” Shams Charania reported earlier today.

Reports also said Brown gave the Celtics front office a list of preferred destinations for the trade, and the 76ers weren’t on it. But Brown accepted the new challenge when the Celtics informed him that he was traded to the 76ers.

After a public back-and-forth that clearly suggested things weren’t fine between Brown and Tatum leading up to tonight’s matchup, the duo also completely ignored each other in warm-ups and reportedly avoided eye contact. Brown reportedly approached tonight with the same mentality as he would in a war.

However, Jaylen Brown has made a slow start tonight, with eight points, three rebounds, and one assist on 2-4 shooting from the field (50.0% FG) in the first half. Tatum had 13 points and four assists in the first half on 5-13 shooting (38.4% FG), and the Celtics led 62-51 at the break.

Tatum with the clamps on Jaylen Brown

— NBACentral (@TheDunkCentral) November 11, 2026

But it will be even more interesting to not only watch this duo face each other, but also to see the 76ers visit the Celtics on January 21 next year for Brown’s first return to Boston since the trade. It remains to be seen how the duo performs tonight and what they say about this matchup after the game.

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