Original Coverage & Source Attribution: www.svgeurope.org
Actua’s official host broadcast production for the European Athletics Championships Birmingham 2026 has been awarded the international BAFTA Albert Certification for sustainable operations.
Thanks to the collective effort of the Actua team, the European Broadcasting Union (EBU) and suppliers, the carbon footprint of the host broadcast was 10% less than initial estimates, at 225 tonnes of CO2.
Actua took a number of steps to achieve this, including taking a train-first approach (+95,000 passenger-km by rail), which led to no UK domestic flights and a 74% decrease in car travel.
100% renewable mains energy, grid-connected battery UPS, and 100% rechargeable batteries across all production suppliers were also implemented, alongside local sourcing of equipment and crews to minimise travel-related impacts.
Read more Birmingham 2026: Behind the scenes with Actua Sport at the European Athletics Championships
The announcement comes as the Valencia 2027 European Athletics Indoor Championships Local Organising Committee shared its sustainability and legacy model ahead of the event in March.
The aim is to build sustainability into the planning of the championships and to create a working model for future sporting events.
The approach includes using an existing venue, Palau Velòdrom Lluís Puig, host of the Valencia 2008 World Athletics Indoor Championships. Venue upgrades ensure it will continue to serve Valencian sport long after the event. There will also be a push to encourage public transport to the championships.
